Al-Futtaim Automotive Transforms The Automotive Retail Experience: Unveils An Industry-Redefining Virtual Automotive Showroom
Dubai, UAE, 27 November 2023:
To strongly position itself as a frontrunner in the UAE’s fast-expanding ‘experiential economy’,
Al-Futtaim Automotive has announced the launch of a one-of-its-kind immersive and interactive virtual showroom.

The dynamic new virtual showroom unlocks possibilities to remodel the automotive retail experience. Customers wear a VR headset and are instantly transported into a lifelike, incredibly spacious virtual showroom displaying a variety of models.
Through the power of digital, Al-Futtaim Automotive has shown that it’s possible to give customers a large showroom experience, without the need for heavy real-estate investment or operation costs, while keeping the experience edgy and innovative for customers.
