Tag Archives: 2025 travel trends in EEMEA

Wellness, nature and food drive 2025 travel trends in EEMEA, according to Mastercard Economics Institute

  • Hurghada and Sharm El-Sheikh in top 15 trending destinations for global travelers this summer[1]
  • Jeddah and Riyadh have seen a rise in passenger traffic in 2024 compared to 2019
  • Istanbul tops the list of globalized foodie cities, which also features Doha, Dubai, Marrakech and Cape Town
  • South Africa and Zambia dominate cross-border spending within national park areas, Namibia leads wellness travel, and Kenya is a fast-growing contender

Dubai, UAE; 13 May 2025: The Mastercard Economics Institute (MEI) today released Travel Trends 2025, its annual report with unique and proprietary consumer spending insights globally. While exchange rates and geopolitical dynamics can influence consumer behavior, the report highlights that passions and purpose-driven motivations remain strong drivers shaping the travel industry.

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