Entertainment & Celebrity

GAMERGY begins its World Tour 2025 with a successful first edition in MENA

 The event gathered thousands of fans in Cairo to enjoy a wide program of activities, becoming one of the benchmarks of the gaming industry in the region

February 5th, 2025 – GAMERGY, one of the largest esports, gaming, and entertainment events in the world, announces the success of the inaugural edition of its World Tour 2025 in MENA, which took place in Egypt and it was hosted by IMKAN Misr at Alburouj New Heliopolis, Cairo. Thousands of visitors gathered from January 30 to February 1 to enjoy a multitude of activities, with official attendance by Mr. Ahmed Abdel Khaleq, General Manager of Tourism and Sports Events at the Egyptian Ministry of Youth and Sports.

This event comes as part of the tourism and sports events agenda of the Ministry of Youth and Sports, which aims to organize the best local and international events in a professional manner that suits the name of Egypt.

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Ramadan Kareem

One Za’abeel Announces Exclusive Launch of ‘Shop for Suhoor’: A Ramadan Pop-up of Design and Culture

Dubai, UAE – [05 February 2025] – One Za’abeel, Dubai’s iconic landmark destination, is thrilled to unveil the exclusive launch of ‘Shop for Suhoor,’ an extraordinary four-day pop-up, in preparation for the holy month of Ramadan. This groundbreaking event will cultivate the spirit of togetherness, creativity, and cultural appreciation, bringing together an impressive lineup of 30 distinguished designers from across the UAE and the world.

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Education

American University in Dubai partners with University of Pennsylvania to establish new School of Medicine

Collaboration with renowned Perelman School of Medicine to boost healthcare education in the UAE

February 3, 2025, Dubai, UAE: The American University in Dubai (AUD) has completed a Memorandum of Understanding (MOU) to partner with the University of Pennsylvania’s Perelman School of Medicine (Penn Medicine) in establishing the AUD School of Medicine in Dubai. AUD aims to boost medical education in the UAE by drawing on the expertise of Penn Medicine, which is ranked #3 among the United States’ research-intensive medical schools.

Dr. Kyle Long, AUD President and Dr. Glen Gaulton, Vice Dean and Director, Center for Global Health at Penn Medicine, sign a Memorandum of Understanding in the presence of key leaders

The new partnership will see Penn Medicine and AUD collaborate in developing a curriculum for a Doctor of Medicine degree program that employs the best practices of U.S. medical education tailored to the region’s needs. The program will educate and train medical students to become physicians who can deliver world-class healthcare in the UAE. Graduates of the program will advance to be agents of change in the field, both nationally and internationally.

AUD’s 2,000+ students come from 100+ countries to study in one of its six schools. The School of Medicine will be the university’s seventh.

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Beauty, Shopping & Promotions

Ahmed Al Maghribi Perfumes celebrates 25 years of business excellence; announces global expansion plan

A year filled with gratitude, reflection, and a forward-looking vision for the next 25 years;

As many as 57 winners walk away with mega prizes including a Jetour T2 Luxury SUV luxury vehicle, iPhone 16s and a number of gifts and vouchers to make the occasion a memorable one;

With 25 years of perfumes manufacturing, Ahmed Al Maghribi Perfumes has made a strong and formidable presence in the GCC with 180 retail outlets that has attracted more than 55,000 loyal customers in the UAE

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Technologies

Publicis Groupe Middle East launches PxA, a global end-to-end digital marketing practice for the region powered by Adobe

Riyadh, Saudi Arabia, 05 February 2025 – Publicis Groupe Middle East announce PxA, a bespoke digital marketing practice tailored for the Middle East powered by Adobe. This offering is set to transform the digital landscape in the region.

The practice is designed to revolutionise how businesses in the Middle East manage and supply digital content to power marketing campaigns. At the heart of PxA is PX, Publicis Groupe’s end-to-end content platform powered by Adobe GenStudio, providing a seamless framework for managing and optimizing content across the entire supply chain. It simplifies the complexities of digital content production and performance optimization, enabling businesses to streamline their operations and achieve personalized, data-driven results at scale.

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