Sojern Joins Forces with PubMatic to Expand Travel Audience Data Curation

July 08, Dubai, UAE: Sojern, the leading marketing platform built for hospitality, is joining forces with PubMatic (Nasdaq: PUBM), an independent technology company shaping the future of digital advertising’s supply chain. This new relationship enables agencies and advertisers to access and activate Sojern’s extensive real-time travel data insights, with PubMatic’s premium inventory, to target travelers more accurately and in a privacy-compliant way.

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Habib Al Mulla and Partners Launches National Day Initiative “54 Projects For 54 Emiratis”

Dubai, UAE, 8 July 2025 – In celebration of the UAE’s 54th National Day and the Year of Community, and in line with our ongoing commitment to national development and community empowerment, Habib Al Mulla and Partners is proud to announce the launch of a unique legal initiative to support the next generation of Emirati entrepreneurs.

Alia Al Mulla

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GS1 UAE Celebrates 25 Years of Enabling Trust, Transparency, and Innovation Across the Nation

From powering the first barcode scans to enabling digital traceability across sectors, GS1 UAE reflects on 25 years of impact — and looks ahead to a smarter, more transparent future.

Dubai, United Arab Emirates – July 7, 2025 – GS1 today marked 25 years of its presence in the country – empowering businesses and government entities with globally trusted standards that drive transparency, efficiency, and safety across supply chains.

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RIT Dubai study shows  improvement in academic performance with integration of AI and robotics

Research demonstrates positive impact of personalized robotic tutoring in elementary education

July 08, 2025: Dubai, UAE: A study conducted by researchers from Rochester Institute of Technology (RIT) of Dubai has revealed the positive impact of integrating artificial intelligence (AI) and robotics into education at elementary school level. The groundbreaking project used a personalized AI-powered robot to interact with students directly, resulting in an average 8% improvement in academic performance, versus outcomes from human teaching. Led by Dr. Jinane Mounsef, Chair of the university’s Electrical Engineering and Computing Sciences Department, the research highlighted the potential of personalization in robotic tutoring in a real-world educational setting.

Dr Jinane Mounsef, Chair of RIT Dubai’s Electrical Engineering and Computing Sciences Department

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Microsoft Appoints Amr Kamel as General Manager, UAE

Kamel to succeed Naim Yazbeck, who will assume the role of President of Middle East & Africa at Microsoft

July 7, 2025; Dubai, UAE – Microsoft is pleased to announce the appointment of Amr Kamel as General Manager, UAE, effective July 1, 2025.

Amr Kamel

A respected and seasoned executive with nearly 20 years of experience at Microsoft, Kamel brings deep regional expertise, strategic acumen, and a strong track record of delivering business transformation and innovation at scale. In his new role, he will lead Microsoft’s efforts to support the UAE’s national digital and AI priorities, foster sustainable economic growth, and empower customers, partners, and developers to realize the full potential of cloud and Artificial Intelligence.

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