As Christy’s UAE distributor, Jumbo will handle both retail and e-commerce channels

Dubai, UAE, 15 September 2025: Jumbo Electronics Ltd., one of the UAE’s leading retail and distribution company, has announced its expansion into the lifestyle segment through a landmark partnership with Christy, the British heritage textiles brand with a 175-year legacy. The collaboration strengthens Christy’s presence in the UAE while marking Jumbo’s move beyond consumer electronics and technology, bringing the brand’s premium bed and bath collections to customers across the country.

Through this partnership, Jumbo Electronics Ltd. becomes an official distributor of Christy in the UAE, making the brand’s products more widely available to consumers both in stores and online. The move builds on Jumbo’s five-decade legacy of introducing and scaling global brands in the region, including Sony and Dyson. Today, Jumbo operates across distribution, retail and after-sales service, enterprise solutions, and manpower solutions, making it one of the most diversified business groups in the UAE.