New Research by Infobip Reveals a Rapid Adoption in Conversational Channels in the Middle East

- Infobip observed an increase of 184% in voice and video applications, 146% in mobile app messages, and a 51% increase in the use of WhatsApp YoY in the Middle East region
- The research shows that the telecommunication sector saw the highest growth in the adoption of conversational channels (89%), followed by the media and entertainment sector (53%), and the finance sector (52%)



