Dubai: In a ground-breaking move, Joyalukkas, the world’s favourite jeweller, has embraced cutting-edge technology to celebrate this year’s Onam festivity. The jeweller has launched a campaign that depicts the timeless elegance of tradition entirely created using cutting-edge AI technology. The Campaign titled ‘A Symphony of Tradition and Joy’ was released on YouTube on Tuesday. Within a day, the video has garnered nearly two lakh views, marking a significant milestone in the use of artificial intelligence depicts the timeless elegance of tradition.





