Alshaya Group and Eurotech FZCO were recognised for their leadership in leveraging Epicor solutions to drive operational efficiency, innovation, and manufacturing excellence

Dubai, United Arab Emirates — September 16, 2024 — Epicor has hosted the second Middle East edition of its annual end-customer summit and awards, highlighting its work in augmenting solutions with AI to advance the industry towards the era of Cognitive ERP. The event brought together a considerable number of CIOs and IT decision-makers from the region’s leading manufacturing organisations.

Explaining how the entire notion of ERP is moving from a system of record to a people-centric system of action, Vibhu Kapoor, Regional Vice President – Middle East, Africa & India, Epicor, said, “ERP sits at the heart of an organisation, coordinating and managing core business processes across various departments. By infusing ERP systems with AI — what we at Epicor call Cognitive AI — industries are not just automating tasks but are enabling these systems to think, learn, and make decisions in ways that were previously the sole domain of human intelligence. This symbiosis between AI and ERP is not just an enhancement of existing processes but a redefinition of possibilities within industrial operations.”