Category Archives: Shopping & Promotions

Shopping & Promotions

Experience Dubai at its best: the Dubai Shopping Festival returns for 38 days of celebration

From 5 December 2025 to 11 January 2026, Dubai will transform into a global stage for shopping, gastronomy, culture, and family entertainment

The 31st edition of DSF will feature new experiences, record-breaking shows, and unforgettable prizes – from daily pyro-drone shows and concerts to mountain festivals and mega raffles

Dubai, United Arab Emirates – 21 November 2025: Dubai Shopping Festival (DSF) returns from 5 December 2025 to 11 January 2026 and will transform the city into a spectacular winter wonderland of shopping, entertainment, gastronomy, and culture. Marking its 31st edition, this iconic festival brings 38 days of fun-filled experiences to every corner of the city – welcoming everyone to enjoy the moments, memories, and magic DSF is known for. Expect out-of-this-world experiences including dazzling nightly drone shows, headline concerts, world-class retail offers, and life-changing raffles, making this season one simply not to miss.

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Shopping & Promotions

Deerfields Mall and Shuraa Advertising Agency launch the much-awaited WinterFields 2025- A unique festival of community, creativity, and family fun.

The Mall celebrates a regional Gold Marketing Award win at this year’s MECSR MENA Shopping Centre & Retailer Awards 2025. 

Abu Dhabi, UAE – Deerfields Mall has officially launched WinterFields 2025 in partnership with Shuraa Advertising Agency, a captivating seasonal festival designed to bring families together through entertainment, creativity, and festive excitement. Monday to Thursday from 5:00 p.m. to 10:00 p.m., and Friday to Sunday from 5:00 p.m. to 12:00 a.m., WinterFields offers thrilling rides, bouncy castles, live entertainment, kids’ arts and crafts, a festive holiday market, and a variety of dining experiences.

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Shopping & Promotions

BurJuman Mall announces multi-year transformation progress, launches new brand campaign ‘right in the heart’

Dubai, UAE – 19 November 2025: BurJuman Mall, a Dubai original since 1991, has unveiled its new consumer-facing brand campaign, ‘Right in the Heart’, following a comprehensive, multi-year transformation programme that has redefined the mall’s experience, design, and positioning. The redevelopment, initiated in 2023, was guided by extensive consumer research and insights into changing retail and lifestyle behaviours, ensuring BurJuman remains a relevant, super-regional destination positioned at the intersection of lifestyle, leisure, and retail excellence.

Backed by an investment, the phased transition has refreshed over 75,000 sqm of retail and public space, delivering significant improvements in comfort, connectivity, and brand variety. The framework was built around four pillars – product, retail mix, digital enhancement, and positioning, with each element designed to translate strategic intent into measurable enhancement.

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Shopping & Promotions

Union Coop Reaffirms Commitment to High Quality Standards in Food Import and Handling

Dubai, UAE — Union Coop has reiterated its unwavering commitment to applying the highest standards of food quality and safety across all stages of importing and handling food products sold in its branches, ensuring consumer safety and offering top-quality goods at competitive prices.

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Shopping & Promotions

Jumbo Marks Anniversary Sale with AED 1 Million in Prizes, BYD Car Draw and Category-Wide Offers

One of Jumbo’s most exciting anniversary events, combining top tech offers, Brand Days and major rewards for UAE shoppers

Dubai, UAE, 17 November 2025: Jumbo Electronics Ltd, one of the UAE’s leading retailers of electronics and home appliances, has launched its much-anticipated Anniversary Sale, running from 14 to 23 November 2025 across its 17 stores in the UAE and online at jumbo.ae. Celebrating its continued legacy of trust and innovation in the UAE, the celebration brings together a Shop-Scratch-Win promotion with rewards worth AED 1 million, a chance to win a BYD car through Anker, exclusive Brand Days from leading brands, and attractive bank offers for added value.

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