Category Archives: Shopping & Promotions

Shopping & Promotions

White Friday 2024: Mobile In-App Purchases Surge by 74%, Led by iOS Growth

AppsFlyer insights reveal a 29% year-over-year increase in in-app purchases and an 81% spike in remarketing conversions, highlighting evolving shopping behaviors in Saudi Arabia and the UAE. 

Dubai, United Arab Emirates — December 4, 2024 — AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today released its White Friday 2024 insights, showcasing significant growth in mobile commerce activity in the Middle East. Smartphone in-app purchases on White Friday 2024 increased by 74% compared to average Fridays in November, a sharp rise from 24% in 2023. Year-over-year, White Friday purchases grew by 29%, driven by a 36% increase on iOS and near-flat performance on Android (-1% YoY change).

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Entertainment & Celebrity, Shopping & Promotions

Meralda Jewels Opens New Showroom in Al Barsha, Dubai

Dubai, December 1, 2024 – Meralda Jewels proudly inaugurated its latest showroom at Lulu Hypermarket, Al Barsha, on November 30, 2024.

The grand opening was led by Ms. Mrunal Thakur, the brand ambassador, along with Mr. Abdul Jaleel Edathil, Chairman, Mr. Jaseel Muhammed Edathil, Managing Director, and Mr. Ashraf Ali MA, Executive Director of Lulu Group.

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Shopping & Promotions

Euromercato Launches Its First Stand-alone Store in Dubai, Introducing Authentic Italian Flavors to the UAE

Dubai, UAE – November 29, 2024 – Euromercato, the premier destination for authentic Italian cuisine and premium imported products, marked a significant milestone with the opening of its first stand-alone store in Wasl Square, Dubai. The event celebrated the store’s unique identity and its commitment to delivering the finest Italian flavors to the UAE.

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Shopping & Promotions, UAE National Day

City Centre Mirdif invites visitors to celebrate Eid Al Etihad through immersive art and cultural experiences

Dubai, UAE – 29 November 2024: City Centre Mirdif is set to transform its Central Galleria into a vibrant journey of tradition and innovation this Eid Al Etihad, inviting guests to “Embrace Heritage, Inspire Progress.” Through a thoughtfully curated experience, visitors will explore a harmonious blend of the UAE’s deep-rooted culture and its forward-looking vision, brought to life with captivating performances, art installations, and interactive craftsmanship displays.

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Shopping & Promotions

Big Bad Wolf 2024 Officially Opens Today, Offering Affordable Reading for All

Hala Badri Inaugurates the Sixth Edition, in partnership with Big Bad Wolf Books.

Dubai, UAE (November 29, 2024):  Her Excellency Hala Badri, Director General of Dubai Culture and Arts Authority (Dubai Culture), inaugurated the sixth edition of ‘Big Bad Wolf,’ the world’s greatest book sale, held at Dubai Studio City. Running until 9 December 2024, the event aligns with Dubai Culture’s mission to promote cultural dynamism in Dubai and reinforce the emirate’s position as a global centre for culture, an incubator for creativity, and a thriving hub for talent.

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