The Sharjah Media City has some unique offerings to keep passersby hooked to its pavilion at the 44th Sharjah International Book Fair 

Sharjah, November 11, 2025 

How would it be to design your own book cover even as the story idea is still developing or after the first solid draft and title are ready? It can be exciting and motivating especially for young writers, and the Sharjah Media City (Shams) pavilion at the 44th Sharjah International Book Fair has rightly gauged visitor psychology in setting up a fun AI-powered screen that generates bright, attractive covers with the writer’s image on it.

From the child lit icon Pippi Longstocking or Jenan, as she’s known in Arabic to modern Nordic fiction, the publisher with a four-decades old legacy is bridging Sweden and the Arab world together, one translation at a time

Eja Embretson, publisher at Dar Al Muna: “In Sweden today, Arabic has effectively become the country’s second language after Swedish”.

Sweden Ambassador to the UAE: “Cultural interactions is a powerful tool to strengthen relationships between cultures”

At the 12-day annual fair, New Azbakya recreates Cairo’s iconic book market in a time capsule with over 3,000 vintage newspapers, magazines, and books including rare UAE titles and Arab cultural gems from the last century

Sharjah, November 11, 2025

In a fairground of glossy new book releases, LED-lit banners and digital storytelling workshops, one stall at the ongoing 44th Sharjah International Book Fair (SIBF) seems to hum to a different rhythm, literally.

Two mighty dinosaurs grooved, posed, and charmed their way into children’s hearts at the 44th Sharjah International Book Fair

Sharjah, November 11, 2025 

The prehistoric was revisited at the 44th Sharjah International Book Fair (SIBF) with two giant dinosaurs walking down the halls and filling the event with bursts of energy, peals of laughter, and wide-mouthed wonder. The Giant Dinosaurs show was a hit, as the performers’ playful antics enchanted both children and adults.