At the 44th Sharjah International Book Fair, the Egyptian creator reflects on spontaneity, simplicity and staying true to his audience in a rapidly changing digital world

Sharjah, November 14, 2025
Laughter and applause filled the 44th Sharjah International Book Fair (SIBF)’s Social Media Station as Egyptian content creator Islam Fawzy, one of the Arab world’s most recognisable digital voices, took the stage for his session, “The Art of Smart Choices in Comedy Content Creation”. With more than 5 million followers on Instagram and 1.5 million on YouTube, Fawzy drew a capacity crowd keen to hear how he navigates creativity, humour and authenticity in an era shaped by artificial intelligence (AI).
Continue reading Making his debut, Islam Fawzy says authenticity, not algorithms, is the heart of great comedy


