MERED announces strategic partnership with Pininfarina to develop ICONIC Tower in Dubai

24 January 2024, Dubai UAE – MERED, a prominent international real estate developer, has officially announced its strategic collaboration with the globally renowned Pininfarina, an illustrious name in architectural design. This partnership will shape the future of Dubai’s skyline with the development of MERED’s flagship project “ICONIC Tower,” a symbol of ultra-luxury living in the heart of the city.

The ICONIC Tower, soaring to a height of 286.4 meters is poised to be the tallest building in Dubai Internet City, embodies the fusion of MERED’s innovative real estate approach with Pininfarina’s legendary design ethos. The ultra-luxurious tower aims to redefine living standards in Dubai, offering 311 exclusive apartments. World-class amenities spread across the building include a private lounge & dining room, an equipped gym, a private cinema, an infinity pool overlooking the sea, lounges & outdoor terraces, a jacuzzi, a sauna and much more. The tower will feature 423 dedicated parking spaces, including a limited number of exclusive, air-conditioned ones. Together, MERED and Pininfarina will harmoniously blend technology and beauty to create a breathtaking tower that will positively impact the growing cosmopolitan hub of Dubai.