Category Archives: Featured

Aspora Takes Over Dubai with ‘Cashpora’ Trucks to Expose Hidden Fees

The campaign united Dubai’s Indian community around fairer, simpler remittances

Aspora, the fintech startup for the global Indian diaspora, wrapped up one of Dubai’s most striking campaigns in the last few weeks — the Cashpora trucks.

Each truck, filled with paper symbolizing the billions of dirhams lost in remittance fees every year, drove across Dubai’s busiest areas — from DIFC and Downtown to Bur Dubai, Karama, and Deira — bringing Aspora’s message to life: “It shouldn’t cost money to send money.”

The campaign turned heads across the city. Thousands stopped to take photos, participate in fun on-ground activities, and win exclusive cricket merchandise signed by Yuvraj Singh, Aspora’s brand ambassador.

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اسبورا تغزو دبي بشاحناتكاشبورا لكشف الرسوم الخفية

اسبورا تغزو دبي بشاحناتكاشبورا لكشف الرسوم الخفية

الحملة وحدت الجالية الهندية في دبي حول مفهوم تحويلات مالية أكثر عدالة وبساطة

اختتمت شركة اسبورا، وهي شركة تكنولوجيا مالية ناشئة موجهة لجاليات الهنود حول العالم، واحدة من أكثر الحملات اللافتة في دبي خلال الأسابيع القليلة الماضية — حملة شاحنات كاشبورا.

كل شاحنة كانت محمّلة بأوراق ترمز إلى مليارات الدراهم التي تُفقد سنوياً في رسوم التحويلات المالية، وجابت مناطق دبي الأكثر ازدحاماً — بداية من مركز دبي المالي العالمي مرورا بوسط المدينة ووصولا إلى بر دبي وكرامة وديرة — لتجسّد رسالة اسبورا: «لا ينبغي أن تتكبد تكلفة على المال لإرساله».

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Bodour Al Qasimi appointed UNESCO Goodwill Ambassador for Education and Book Culture

Sharjah, 28 October 2025,

Her Highness Sheikha Bodour bint Sultan Al Qasimi has been named UNESCO Goodwill Ambassador for Education and Book Culture, in recognition of her global efforts to promote publishing, and educational development.

As President of the American University of Sharjah and Chairperson of the Sharjah Book Authority, Her Highness has long championed access to knowledge, creative expression, and education as pillars of sustainable progress.

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BRIDGE Summit 2025

BRIDGE Summit 2025 announces first wave of global speakers for the world’s largest debut media event Inspiring visionaries and trailblazers across media, content, and entertainment confirmed for UAE’s landmark summit from December 8–10 at ADNEC

Abu Dhabi, 26 October  2025

BRIDGE Summit 2025 — the world’s largest debut media, content, and entertainment event — has unveiled the first wave of its 400 global speakers. Among the names leading this inaugural announcement are international icons – Wyclef Jean, Sir Martin Sorrell, Nancy Gibbs, Joanna Coles, Anthony Scaramucci, Ferial Haffajee, David A. Unger, Alex Mashrabov, Carole House, Chris Pang, Erin Relford, Danny Cortenraede, Anu Duggal, Prof. Robert G. Picard, and Neil Mandt – all leaders and visionaries from industries shaping the future of global storytelling.

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ADIB Wins Diamond Category at Nafis Award in Recognition of its Leadership in Emiratisation

Abu Dhabi, 24 October 2025 – Abu Dhabi Islamic Bank (ADIB), a leading Islamic financial institution, has been awarded the Diamond Category in the Nafis Award by the Emirati Talent Competitiveness Council, in recognition of its outstanding efforts in supporting Emiratisation and empowering national talent.

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