Study aims to tackle challenges faced by mothers in the workforce.

• Supported by the British Chamber of Commerce, Dubai.

March 14,2024: Dubai, UAE: Employment platform, Beyond Careers, has launched a GCC-wide Return to Work Survey to explore the challenges faced by mothers employed in or re-entering the regional workforce. Launched on International Women’s Day, the study aims to gather data to determine current trends with a view to building good practices that employers can adopt to attract and retain female talent in the workplace.

Rowen Astrom, the founder of Beyond Careers

Developed by Rowen Astrom, the founder of Beyond Careers, the survey invites respondents to share their own experiences of the barriers they have faced in the workplace and the support structures that could help to overcome them. The study is inspired by Astrom’s professional background in corporate reputation and employer branding, coupled with her personal experience of working motherhood.

While expecting her first child, Astrom was convinced about the benefits of flexibility in helping women return to work and bridging the gender pay gap. She explained, “The employment market is at a pivotal moment. We hear a lot about the global talent shortage, but equally, there are highly skilled candidates who cannot find the right position to suit their needs, particularly those with young children or returning from a career break. If we can bridge this gap between employers and applicants, we can build a long-term solution to talent acquisition and sustainable employment.”

Katy Holmes, CEO, the British Chamber of Commerce Dubai

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