Category Archives: Featured

75 WEEKS. 75,000 BOTTLES. 75,000 SMILES. A LEGACY OF PURPOSEFUL GIVING.Redefining corporate social responsibility through compassion, consistency and community care.

Dubai, UAE — November 2025 — Anna Morgenstern proudly marks a milestone in her personal philanthropic journey with the Community Hydration Initiative: 75 consecutive weeks of privately distributing lemonade and juices across the UAE, reaching over 75,000 individuals. What began as a simple gesture to support public service and outdoor workers, has grown into a long-term commitment to social impact, reflecting Anna’s belief that meaningful leadership is defined not by visibility, but by intention and consistent action.

Each week, more than 1,000 bottles of lemonade and juice are distributed to those who serve the community tirelessly. In doing so, the initiative demonstrates that small, consistent acts of kindness can ripple outward to create lasting, positive change.

“True leadership extends beyond words—it lives in meaningful action,” says Anna Morgenstern. “This initiative began as a simple expression of care, but it has evolved into a movement that shows how compassion and consistency can transform communities.”

Continue reading 75 WEEKS. 75,000 BOTTLES. 75,000 SMILES. A LEGACY OF PURPOSEFUL GIVING.Redefining corporate social responsibility through compassion, consistency and community care.

The Mastercard Collection debuts in Eastern Europe, Middle East and Africa, delivering elevated cardholder experiences

  • The new suite of enhanced global dining, entertainment and travel benefits has been designed for cardholders of Mastercard’s World, World Elite and the newly created World Legend portfolios

Dubai, UAE; 11 November 2025: Mastercard has launched The Mastercard Collection, a new suite of enhanced global dining, entertainment and travel benefits, in the Eastern Europe, Middle East and Africa (EEMEA) region. The elevated benefits have been specially curated for cardholders of the World, World Elite and the newly introduced World Legend and World Legend Exclusive Mastercards – the company’s most premium credit card tier yet.

Continue reading The Mastercard Collection debuts in Eastern Europe, Middle East and Africa, delivering elevated cardholder experiences

JetBrains and DMCC AI Centre Announce Strategic Partnership to Accelerate AI Innovation

Collaboration combines global software leader’s development expertise with free zone’s innovation ecosystem to advance responsible AI adoption

Dubai, United Arab Emirates, 11 November 2025

JetBrains, the creator of AI-enhanced software development tools trusted by over 15 million users and 88 of the Fortune Global Top 100 companies and the DMCC AI Centre, a premier hub for artificial intelligence (AI) and innovation in the UAE, have announced a strategic collaboration to advance the growth of AI-driven innovation, entrepreneurship, and technical excellence within Dubai’s technology ecosystem.

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The world’s largest debut media event, taking place at ADNEC, Abu Dhabi, from December 8–10

BRIDGE Summit 2025 reveals a new wave of visionary storytellers and innovators driving the future of media, content, and entertainment

Featuring Gary Vaynerchuk, Fabrizio Romano, Andrew Zimmern, Joe Hattab, Bassam Kousa, Amit Sharma (Crazy XYZ), and Oscar-winning Blinkink, the announcement showcases BRIDGE’s cross-sector diversity across Media, Tech, Creator Economy, and Picture tracks

Continue reading The world’s largest debut media event, taking place at ADNEC, Abu Dhabi, from December 8–10

You Are The New Champion- Novo Nordisk UAE launches a new campaign to fight obesity during Dubai Fitness Challenge

Novo Nordisk UAE launches a new campaign to fight obesity during Dubai Fitness Challenge

Dubai, UAE – November 11, 2025 – Novo Nordisk, the global healthcare leader in the treatment of chronic diseases such as diabetes and obesity, has announced the launch of the You Are the New Champion campaign in conjunction with the Dubai Fitness Challenge (DFC).

Continue reading You Are The New Champion- Novo Nordisk UAE launches a new campaign to fight obesity during Dubai Fitness Challenge