GROUNDBREAKING MUSICAL SPECTACLE “ONCE UPON A TIME IN DUBAI” TO PREMIERE IN DECEMBER 2025
Dubai, UAE, October 18, 2024 – Dubai-based French music producer Stéphane Boukris and Universal Music MENA – a division of Universal Music Group (UMG), the world leader in music-based entertainment – today announced the launch of “Once Upon A Time in Dubai”, a pioneering musical that is set to captivate audiences starting in December 2025. Supported by key partners ALL, Accor’s award-winning loyalty programme and McDonald’s UAE, this first-of-its-kind production marks a historic moment in Dubai’s entertainment landscape – the first time a musical of this scale has been mounted in the region.


