Returning to Dubai from February 26 to March 8, the world’s largest touring book fair is bringing millions of books for book lovers, including families and schools, across the UAE

Dubai, UAE – February 12, 2026: Big Bad Wolf Books, the world’s largest book sale phenomenon, is set to return to Dubai Studio City from Thursday, February 26, to Sunday, March 8, 2026, bringing millions of books at prices starting from just AED 2. Returning to the city during the holy month of Ramadan this year, the 2026 edition is anchored by the theme “Beyond the Noise”, placing renewed emphasis on reading as a tool for reflection, understanding, and informed thinking, while reinforcing Big Bad Wolf Books’ position as Dubai’s biggest and most inclusive book sale.

Now firmly established as a much-anticipated fixture on Dubai’s cultural calendar, Big Bad Wolf Books continues to attract families, educators, and book lovers from across the UAE. With millions of titles spanning children’s books, educational resources, fiction, non-fiction, and self-development, the sale encourages households to engage more deeply with ideas and knowledge, supported by affordable access for readers of all ages and backgrounds.