Dubai, UAE –  11 June  2025 – Tealium, the leading intelligent real-time data streaming platform, hosted its regional event, “AI Meets ROI: Customer Data Strategies to Accelerate Growth,” in Dubai. The gathering united government stakeholders, enterprise leaders, and digital innovators to examine how high-quality, real-time customer data can drive business results from AI investments. With regional digital transformation accelerating, the event explored how organizations can translate AI experimentation into sustainable growth, operational efficiency, and personalized customer experiences.

The event featured a keynote from Ali Behnam, Co-Founder of Tealium and Guillaume Thfoin, Chief Data Officer at Schneider Electric, who shared practical guidance on building enterprise-wide AI programs. This comes at a pivotal time, with AI’s contribution to Middle Eastern economies expected to grow from 20% to 34% by 2030, underscoring the region’s rapid digital acceleration.

“We are proud to invest in the UAE, not just by expanding our presence, but by enabling enterprises to thrive in the age of AI, responsibly and in full alignment with local data governance,” said Ali Behnam, Co-Founder of Tealium. “AI is only as effective as the data that powers it, and we’re here to help businesses activate their data with trust and precision. Our latest research shows that 81% of CDP users gain a competitive edge in AI initiatives, underlining the need for a real-time, consented data foundation.”