Category Archives: Business & Investments

Café Barbera Unveils KSA Expansion at Gulfood, Bringing a Taste of Italy to Riyadh

Café Barbera Unveils KSA Expansion at Gulfood, Bringing a Taste of Italy to Riyadh

Dubai, United Arab Emirates; 21 February 2024:

Café Barbera, the iconic Italian coffee house with over 150 years of history, announced its exciting expansion into the Kingdom of Saudi Arabia at Gulfood 2024. This exciting entry into the Saudi Arabian market is made possible through a strategic partnership with Big Apple Sweets LLC, a prominent foodservice operator in the UAE. The first outlet under this partnership will open in Riyadh in just four weeks, representing an important milestone in bringing authentic Italian coffee culture to the region.

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Exceptional experiences await customers as leading retailer BTC Fashion partners with MarTech innovator WebEngage

Exceptional experiences await customers as leading retailer BTC Fashion partners with MarTech innovator WebEngage

BTC Fashion, the retail group known for bringing world-renowned brands Matalan, Miniso, Superdry and Balabala to GCC and Levant regions, has partnered with marketing automation trailblazer WebEngage to deliver personalized and exceptional experiences to its vast customer base.

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February 21st, UAE, Qatar: BTC Fashion, the retail arm of the Business Trading Company (BTC) and the promoter of world-renowned brands such as Matalan, Miniso, Superdry and Balabala in GCC and Levant regions, has partnered with leading marketing technology (MarTech) company WebEngage to engage its vast customer base with personalized and exceptional experiences. 

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Noor Oil, IFFCO Group’s flagship brand Collaborates with BEEAH

Noor Oil, IFFCO Group’s flagship brand Collaborates with BEEAH to Sustainably Recycle Used Cooking Oil into Bio-diesel

Every litre of used cooking oil collected will save 1,000 litres of water

DUBAI, UAE, 20 February, 2024: Noor Oil, one of IFCCO’s flagship brands, is joining forces with the BEEAH Group, the region’s leading sustainability and digitalization pioneer, to facilitate measures that enable public participation in the UAE’s march of progress in achieving net zero targets by recycling used cooking oil as an alternative bio-fuel, a practice that extends far beyond mere waste management.

Noor originated in 1985 with the launch of Noor Sunflower Oil and was the first brand in the Middle East to introduce trans-fat free cooking oils. Since then, the brand has been passionate about helping families enjoy healthy and tasty meals and is now actively pursuing environment protection and food security mitigation issues under parent company IFFCO’s strategy. The organization’s strategy involves a commitment to contributing to a sustainable, meaningful, and achievable shift in food systems, continuously improving the value chain practices, protecting the environment, making efficient use of natural resources and enhancing the quality of life in the communities in which the group operates to contribute to global food security.

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Day two of busy Gulfood puts Dubai at the heart of global F&B  

Day two of busy Gulfood puts Dubai at the heart of global F&B  

Connections and business deals continue on second day

F&B innovators recognised in Gulfood Innovation Awards

DUBAI – February 20, 2024: Gulfood 2024, the largest annual global food and beverage sourcing event in the world, opened its doors for a second day at Dubai World Trade Centre (DWTC), with continuing huge footfall following a successful opening day. Gulfood is bringing together food and beverage communities from over 190 countries in Dubai for the 29th year.  

Across 24 halls, over 5,500 exhibitors including 125 country pavilions continued to make real business connections and conclude commercial deals and partnerships totalling billions of dollars.

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Henkel Explores the Growing Impact of Omnichannel on Gen Z and Gen Alpha at the Retail Leaders Circle MENA Summit

Henkel Explores the Growing Impact of Omnichannel on Gen Z and Gen Alpha at the Retail Leaders Circle MENA Summit

Riyadh, Saudi Arabia, 20 February 2024 — Henkel showcased its commitment to innovation in the consumer and retail space at the 10th edition of the Retail Leaders Circle (RLC) MENA Summit held in Riyadh. Bassel Elshaboury, Vice President Africa and Head of Marketing High Growth Region, Henkel Consumer Brands, participated in a panel session titled “The Future of Grocery.”

During the discussion, Elshaboury offered valuable insights into the diverse nature of shoppers and the evolving segmentation in the GCC concerning shopping habits. He shed light on the rising influence of Omnichannel, its impact on generations such as Gen Z and Gen Alpha, and emphasized the pivotal role that brands will play in shaping the digital landscape of tomorrow’s retail space.

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