Publicis Groupe Middle East and SCAI collaborate to drive digital transformation in the Kingdom
Riyadh, Saudi Arabia, 6 March 2024 – Publicis Groupe Middle East, a regional leader in marketing, communications and digital business transformation has entered into a Memorandum of Understanding (MOU) with the Saudi Company for Artificial Intelligence (SCAI), a wholly owned entity of the Public Investment Fund (PIF), aimed at advancing and accelerating transformative solutions across the Kingdom and wider region.

To mark this partnership, a signing ceremony took place at LEAP 2024 in the presence of Nigel Vaz, CEO of Publicis Sapient and member of theDirectoire+ (Executive Committee) of Publicis Groupe, Bassel Kakish, CEO of Publicis Groupe Middle East, and Abdullah AlJawini, Chief Investment and Partnerships Officer of SCAI.
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