Category Archives: Beauty

Beauty

Beautyworld Middle East Introduces a Health & Wellbeing Section Featuring Nine Groundbreaking Brands

• Beautyworld Middle East debuts its curated Health & Wellbeing zone in Hall 4, spotlighting the global rise of “beauty from within.”
• Nine science-led wellness brands anchor this new area, reflecting beauty’s health-forward shift.
• The zone’s international flavour reinforces Beautyworld Middle East’s role as a true global crossroads for beauty innovation.

Captured by Lights In Motion

Dubai, UAE — Beautyworld Middle East today unveils a pioneering initiative for its 2025 edition: a dedicated Health & Wellbeing zone in Hall 4.

Captured by Lights In Motion

This curated, international platform explores the intersection of inner wellness and outer radiance through ingestibles, nutraceuticals, and wellness innovations. Featuring nine hand-picked brands, the new zone embodies the acceleration of holistic beauty trends worldwide.

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Beauty, Featured

Emirates Pride Perfumes Achieves Guinness World Record for the Largest Perfume Testing Event

New World Record in Dubai

Emirates Pride Perfumes Achieves Guinness World Record for the Largest Perfume Testing Event

Dubai, United Arab Emirates – September 13, 2025:

Emirates Pride Perfumes has officially entered the Guinness World Records with the successful completion of The Largest Perfume Testing Event in the world, held at the iconic One&Only One Za’abeel in Dubai. This landmark celebration brought together distinguished guests, the most renowned perfume evaluators, influencers, and media representatives on an unforgettable evening that embodied the UAE’s spirit of innovation and excellence.

For the first time in fragrance history, a brand invited its customers and enthusiasts to take part in live testing, voting, and rating—culminating in the launch of the winning scent as an exclusive anniversary edition and a gift to its valued consumers.

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Beauty

Ahmed Al Maghribi Perfumes celebrates Emirati Women’s Day by launching a brand-new Women’s fragrance – Niswa

With 25 years of perfumes manufacturing, Ahmed Al Maghribi Perfumes has made a strong and formidable presence in the GCC with 190+ retail outlets that have attracted more than 55,000 loyal customers in the UAE

Date: Dubai, UAE; August 27, 2025

Key Highlights:

  1. The total number of business licences owned by Emirati women increased 23 percent to 135,171 in August 2024;
  2. The total number of commercial licences owned by Emirati women was 109,871 in 2023;
  3. As many as 25,000 Emirati women entrepreneurs contribute Dh60 billion ($16.3 billion) to the UAE economy annually, according to a research;
  4. The UAE ranks among the top five economies globally for supporting female entrepreneurship, according to the Global Entrepreneurship Monitor 2023-2024;
  5. The UAE ranked 7th globally and the first regionally in the UNDP Gender Inequality Index 2024, securing 82.5 out of 100 in the World Bank’s record on Women’s Rights.

Mr Kafeel Ahmed, Founder and Chairman of Ahmed Al Maghribi Perfumes

Ahmed Al Maghribi Perfumes, a leading UAE-based manufacturer of oriental and western perfumes, celebrates the Emirati Women’s Day with the launch of a brand-new women’s fragrance – Niswa.

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Beauty

Nature, Reimagined: Natural Notes Makes Middle East Debut at Beautyworld ME

Nature, Reimagined: Natural Notes Makes Middle East Debut at Beautyworld ME
● Premiering at BWME: A collection of the global leaders in natural ingredients unite in one immersive space
● Exclusive live panel: Sustainability at source with industry pioneers
● Invitation for media, perfumers and beauty professionals to connect, explore, and interview


Dubai, UAE: A bold new concept will take centre stage at Beautyworld Middle East 2025, as the international fragrance and beauty industries are invited to discover Natural Notes – a dedicated, first-of-its-kind showcase for natural perfume ingredients sourced from farmers all over the world, spotlighting sustainability, authenticity, and innovation in the world of natural perfumery.

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Beauty

Ajmal Perfumes introduces ‘Whiffs of Wonder’ – a back-to-school fragrance line created for kids

Dubai, UAE – August 21st ,2025: Ajmal, the region’s leading premium fragrance house with a heritage spanning over 74 years, is welcoming the new school year with the enchanting Whiffs of Wonder collection; a playful line of six thoughtfully crafted fragrances for children.

Now available across Ajmal stores in the GCC, the Whiffs of Wonder collection features; Lady Farasha, Little Prince, Hannah Banana, Adventure Bay, Pink Princess, and Sea Cruiser, each thoughtfully crafted to match a child’s unique personality and spark joy, confidence, and creativity with every spritz.

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