• Record-breaking opening: Beautyworld Middle East 2025 kicked off with extraordinary visitor turnout on Day One and a vibrant programme spanning 22 halls of live artistry, education, and innovation.
• Global thought leadership: Keynotes from Sara Al Rashid – Next in Beauty, and Roja Dove – Next in Fragrance, set the tone for a show defined by creativity, cross-cultural collaboration, and the future of beauty.

Dubai, UAE: Beautyworld Middle East 2025 opened its doors today to extraordinary crowds and an atmosphere of excitement and innovation, as one of the world’s largest trade fairs for beauty and wellness kicked off its first day at the Dubai World Trade Centre.

Beautyworld Middle East debuts its curated Health & Wellbeing zone in Hall 4, spotlighting the global rise of “beauty from within.”
• Science-led wellness brands anchor this new area, reflecting beauty’s health-forward shift.
• The zone’s international flavour reinforces Beautyworld Middle East’s role as a true global crossroads for beauty innovation.

Dubai, UAE — Beautyworld Middle East today unveils a pioneering initiative for its 2025 edition: a dedicated Health & Wellbeing zone in Hall 4.

This curated, international platform explores the intersection of inner wellness and outer radiance through ingestibles, nutraceuticals, and wellness innovations. Featuring hand-picked brands, the new zone embodies the acceleration of holistic beauty trends worldwide.

• Beautyworld Middle East 2025 hosts the world’s largest fragrance trade platform — a show within a show, spotlighting the meteoric rise of Middle Eastern perfumery.
• Quintessence, Signature Scent, Natural Notes and Next in Fragrance headline a 360° programme that unites artisan creators, ingredient houses, and global innovators.