Category Archives: Beauty

UAE’s newest home-grown fragrance brand –FARIDAH– unveiled

UAE’s newest home-grown fragrance brand –FARIDAH– unveiled, complements the $12.4 bn Perfume industry

Faridah F Ajmal, the first Asian woman perfumer-turned entrepreneur, unveils the unique oriental and French perfume collections, marks the occasion with a 10-Day Oudh Extravaganza and exclusive store launch in Al Wasl, Jumeirah.

Date: Dubai, UAE, February 27, 2024

News Highlights:

  1. “FARIDAH” is a new home-grown fragrance brand launched by perfume connoisseur Faridah F Ajmal – who blends oils to create unique perfumes with lasting impact.
  • “FARIDAH” is among the first fragrance brand to be developed by an Asian woman perfumer-cum entrepreneur in this part of the world.
  • The UAE’s fragrance market is set to grow at a Compound Annual Growth Rate (CAGR) of 11.88 percent from US$6.4 million in 2022 to US$1.16 billion in 2028, according to Research and Markets, a global market intelligence provider.
  • The GCC Fine Fragrances market size is expected to grow at a CAGR of 4.5 percent to US$19 billion by 2032 from US$12.4 billion in 2022.
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Luxury Perfumery Pioneer Navitus Parfums Launches in Dubai

Luxury Perfumery Pioneer Navitus Parfums Launches in Dubai

Dubai, United Arab Emirates – Navitus Parfums, the niche luxury perfumery brand imagined in the UAE and crafted by world-class master perfumers from France, officially launched in the UAE today.

This marks a significant milestone for a brand that continues to redefine the global luxury perfumery experience with its commitment to quality, sustainability, and direct engagement with consumers.

At an exclusive launch event at Atelier Perfumery in Dubai, Navitus Parfums unveiled its bespoke fragrances offering discerning guests and perfume enthusiasts a unique and enchanting olfactory experience crafted by the expertise of its master perfumers.

Guests at the launch were treated to a truly immersive and personalized experience, hosted by Founder & CEO Hayan Merchant, and guided by the master perfumers themselves, gaining insights into their creative process and inspirations.

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Crafting Heritage: Ajmal Perfumes’ Factory for Kids at KidZania Dubai

Crafting Heritage: Ajmal Perfumes’ Factory for Kids at KidZania Dubai

  • Ajmal Perfumes partners with KidZania Dubai to introduce an interactive perfume-making workshop, aiming to educate children about the significance of perfumes.
  • This collaboration offers a hands-on learning experience where children can engage in the entire process of perfume creation.

5th February 2024, Dubai, United Arab Emirates: Ajmal Perfumes, known for its exquisite fragrances, has joined hands with KidZania Dubai, The Dubai Mall, to create a special opportunity for kids to learn about perfume making. Ajmal Perfumes, with its rich heritage and expertise in the art of perfumery, stands as a notable name in the fragrance industry of the GCC.

KidZania Dubai is an innovative, interactive city designed specifically for children, offering a dynamic and educational environment where kids can explore various careers and activities through role-playing. This partnership brings together Ajmal’s legacy in perfumery with KidZania Dubai’s unique, interactive learning space for children.

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Evoke Midnight Edition Her: Ajmal Perfumes’ Ode to Nocturnal Allure

Evoke Midnight Edition Her: Ajmal Perfumes’ Ode to Nocturnal Allure

  • Evoke Midnight Edition Her is a captivating fragrance designed for the confident and bold woman who embodies mystery and elegance. 

23rd January 2024, Dubai, UAE:  Celebrating a rich heritage in fragrance creation, Ajmal Perfumes proudly presents its latest offering, “Evoke Midnight Edition Her.” This fragrance is a homage to the confident and enigmatic woman, a nod to her mysterious allure under the cover of night.

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Ignite Passion with SHEGLAM’s Ember Rose Collection this Valentine’s Day!

Ignite Passion with SHEGLAM’s Ember Rose Collection this Valentine’s Day!

As the gentle tide of affection rises with Valentine’s Day, SHEGLAM  proudly presents the Ember Rose Collection – like a tender red rose  under the cloak of dusk, both classic and captivating. The collection  includes four silky cream eyeshadows, lusciously soft blushes, rich  velvet matte lipsticks, and smooth high-shine glosses. In this moment,  let the spark of romance be kindled, awakening a passion boundless and  vivid.

In the narrative of affection, will it be the enigmatic allure of deep taupes or the fervent romance of mauves?  SHEGLAM’s Ember Rose Collection presents the definitive answer with the launch of the Burning Devotion Color Palette. With its silky texture and vivid pigmentation, these creamy shadows merge seamlessly onto the skin, promising a buttery application and a captivating look with minimal effort.Has the portable and exquisite rose eyeshadow palette won your heart?

Continue reading Ignite Passion with SHEGLAM’s Ember Rose Collection this Valentine’s Day!