HONGQI Unveils the HONGQI GUOYA in Abu Dhabi, Strengthening Its Global Expansion Strategy at the Mubadala Abu Dhabi Sail Grand Prix Season Grand Final

Abu Dhabi, UAE — 3 December 2025: HONGQI, China’s leading ultra-luxury automotive marque since 1958, introduced its latest Golden Sunflower flagship — the HONGQI GUOYA — at an exclusive press gala in Abu Dhabi, highlighting the brand’s accelerating international growth and strategic alignment with high-value global markets. As the Official Luxury Automotive Partner of the Mubadala Abu Dhabi Sail Grand Prix 2025 Season Grand Final presented by Abu Dhabi Sports Council, HONGQI leveraged this influential global sporting platform to reinforce its international expansion roadmap.

The launch comes at a time when Abu Dhabi is amplifying its role as a global economic and investment powerhouse. The Emirate’s stability, advanced infrastructure, innovation ecosystem, and luxury consumer market make it an important regional hub for global automotive players. For HONGQI, the debut of the GUOYA in Abu Dhabi signals a deeper integration into the Middle East’s premium mobility market, one of the fastest-growing luxury markets in the world.