Category Archives: Automibiles & Motoring

Automibiles & Motoring

Cars24 Introduces a Refreshed Brand Identity to Support the Full Car Ownership Journey in the UAE

Dubai, UAE | 09 February 2026: Cars24 Arabia has unveiled a refreshed brand identity, marking an important moment in the company’s journey as it grows from a fast-scaling transaction platform into a long-term car ownership ecosystem.

Since entering the UAE, Cars24 has focused on simplifying a market that was fragmented, opaque and often intimidating for customers to navigate. In its early years, urgency mattered. The company needed to be noticed quickly and the all-caps identity — CARS24 — reflected that phase. It was bold, assertive and designed to cut through noise. According to the company, that approach worked well when breaking into a market that didn’t really want to change.

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Automibiles & Motoring

Honouring the Past, Shaping the Future: Gargash Redesigns its Mercedes-Benz Deira Showroom  

Home to the region’s first MANUFAKTUR Lounge, the showroom enters a new chapter in personalisation and craftsmanship.

Dubai, UAE – January 28, 2026

Gargash Enterprises unveils its redesigned Mercedes-Benz Deira showroom today, marking a significant milestone for one of Dubai’s most established automotive destinations. The showroom welcomes stakeholders, long-time customers, collectors, families and brand enthusiasts, offering an experience rooted in heritage, while reflecting a future-focused retail environment.

The showroom has stood as a trusted landmark for generations of customers, originally opening its doors to the public in 1968. This transformation represents a strategic step forward for a location that has served as both a cultural heartbeat and a thriving commercial hub for UAE customers for generations, preserving and elevating its remarkable legacy.

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Automibiles & Motoring

Gargash Motors Unveils New GAC Motor Showroom in Deira’s Automotive District

Dubai, UAE – January 27, 2026

Gargash Motors, one of the leading car distributors in the UAE, has inaugurated a landmark showroom for GAC Motor in Deira, Dubai. The ceremony was attended by senior management from Gargash Group, members of the GAC Motor International – Middle East team, valued partners, media, and distinguished guests. This new facility is the largest GAC Motor showroom in the United Arab Emirates, marking a pivotal milestone in the brand’s strategic expansion across the country.

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Automibiles & Motoring

Al Habtoor Motors redefines urban logistics in the UAE with the landmark launch of the all-electric new FUSO eCanter

Dubai, UAE: Al Habtoor Motors, the exclusive distributor of FUSO in the UAE, crossed a defining milestone in the nation’s transition towards sustainable commercial transport with the official launch of the Next Generation eCanter a fully electric light-duty truck engineered to decarbonize urban logistics and last-mile delivery operations.

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Automibiles & Motoring

Arabian Heritage Motors debuts world’s largest EXEED showroom in Riyadh

  • A 5,000 sqm facility, designed to deliver the end-to-end customer journey in one place
  • Led by Arabian Heritage Motors under Al Ghurair Mobility, the partnership strengthens long-term operations in Saudi Arabia

Riyadh, Kingdom of Saudi Arabia – 18 January 2026: Arabian Heritage Motors by Al Ghurair has opened the largest EXEED showroom in the world in Riyadh. The new site brings together sales, after-sales services, and customer engagement into a single, seamless experience, strengthening long-term operations in the Kingdom of Saudi Arabia.

The launch was announced during a launch event hosted in Riyadh recently, attended by John Iossifidis, Group CEO of Al Ghurair, alongside senior executives from the company, Arabian Heritage Motors, and Chery International Group, as well as government stakeholders, media, and industry leaders. The milestone marks a key step in EXEED’s journey in the Kingdom and reflects rising demand for premium mobility offerings.

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