Category Archives: Automibiles & Motoring

World’s First Self-Driving EV Draws Attention at GITEX Global

Dubai, UAE: At this year’s GITEX Global, one of the most talked-about showcases came from Tensor, an emerging autonomous mobility company, which unveiled its futuristic “RoboCar” prototype, a fully electric, self-driving vehicle that hints at the next frontier of intelligent transportation.

What captured additional attention beyond its sleek design and autonomous capabilities was its production story: Last month, Vietnamese media reported that the RoboCar — the world’s first self-driving EV available for public purchase — is being manufactured by VinFast, Vietnam’s fast-growing global EV maker. While neither Tensor nor VinFast has officially confirmed the partnership, the news has sparked strong interest across the industry.

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دبي تواصل ريادتها في استقطاب العلامات التجارية العالمية بإطلاق “سبروس موتور” أول مركز رئيسي لها في المنطقة

دبي تواصل ريادتها في استقطاب العلامات التجارية العالمية بإطلاق “سبروس موتور” أول مركز رئيسي لها في المنطقة

دبي، 14 أكتوبر 2025 –أكدت دبي ريادتها في استقطاب العلامات التجارية من حول العالم، وتحديداً في صناعة السيارات، مع إعلان سبروس موتور “Spruce”، العلامة الصينية البارزة في طرازات سيارات البيك أب الفاخرة بأسعار معقولة، عن إطلاق أول مركز تجارب عالمي لها على شارع الشيخ زايد في دبي، في خطوة مهمة نحو مسيرة توسعها العالمي ودخول منطقة الشرق الأوسط وشمال أفريقيا من بوابة دولة الإمارات العربية المتحدة.

وأقامت “سبروس موتور” حفلاً بمناسبة هذا الإطلاق، تم خلاله الكشف رسمياً عن طرازاتها الثلاثة الرائدة من سيارات البيك أب، وهي: X200، وX300، وZ900 PHEV.

صُممت هذه الطرازات الثلاثة لتلبية الاحتياجات المتنوعة للمستخدمين التجاريين، وأساطيل المركبات الحكومية، والعائلات، وهواة القيادة المحترفين، وهي تجمع بين الراحة والثبات والأداء الذكي. وفي الوقت نفسه، تُجسّد هذه الطرازات التزام سبروس بتحقيق الأهداف العالمية لخفض الكربون والتنمية المستدامة، بهدف تغيير نظرة المستهلكين في الشرق الأوسط لشاحنات البيك أب.

في عام ٢٠٢٤، اقتربت مبيعات شاحنات البيك أب العالمية من ستة ملايين وحدة، بينما تجاوزت مبيعات سوق السيارات في الإمارات العربية المتحدة 300 ألف مركبة. ورغم هيمنتها الطويلة على قطاع الشاحنات التجارية، لا تزال هناك فجوة واضحة في منتجات البيك أب التي تعمل بالطاقة الجديدة والموجهة للعائلات. تتمثل مهمة سبروس في سد هذه الفجوة – من خلال ابتكار شاحنات لا تقتصر على الأداء في بيئات العمل فحسب، بل تندمج بسلاسة في الحياة اليومية وأنماط الحياة العصرية.

Continue reading دبي تواصل ريادتها في استقطاب العلامات التجارية العالمية بإطلاق “سبروس موتور” أول مركز رئيسي لها في المنطقة

Spruce MOTOR Opens Its First Flagship Experience Center in Dubai, Redefining the Premium Pickup Landscape

Dubai, October 13, 2025 — Spruce MOTOR celebrated the grand opening of its first global flagship experience center on Sheikh Zayed Road, Dubai, marking a major milestone in the brand’s global expansion. During the ceremony, Spruce MOTOR unveiled its three flagship pickup models — X200, X300, and Z900 PHEV — designed to meet the diverse needs of commercial users, government fleets, families, and professional enthusiasts. The lineup combines comfort, stability, and intelligent performance while embodying Spruce’s long-term commitment to low-carbon mobility and sustainable development, aiming to redefine how Middle Eastern consumers view pickup trucks.

In 2024, global pickup sales approached six million units, while the UAE automotive market exceeded 300,000 vehicles. Although pickups have long dominated the commercial sector, there remains a clear gap in new-energy, family-oriented pickup products. Spruce MOTOR’s mission is to bridge that gap — creating vehicles that perform as work partners while integrating seamlessly into modern lifestyles.

• X200 – The Commercial Pioneer

• X300 – The Dual-Mode Business & Family Pickup

•Z900 PHEV – The Premium New Energy Flagship

From today, Spruce MOTOR will collaborate with leading dealership partners across the Middle East and beyond to serve every customer who shares a passion for the brand. At the same time, the company launches its official vehicle leasing program, allowing users to experience Spruce models starting from AED 1,999 per month + TAX — offering flexible access to high-quality vehicles and a refined driving experience.

During the ceremony, journalists from leading automotive, business, and lifestyle media engaged with the Spruce leadership in an open Q&A session, exploring topics such as design philosophy, hybrid technology, and the evolving pickup culture in the Middle East. Spruce executives shared insights on how the brand blends global standards with regional preferences and reaffirmed its long-term vision for intelligent and sustainable mobility — reflecting Spruce MOTOR’s confidence and forward-looking spirit.

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VinFast VF 8 – An Electric Vehicle for Tech-Loving Entrepreneurs with Style

Dubai, UAE, 10 October 2025 –  VinFast, Vietnam’s pioneering global EV manufacturer, introduces the VF 8, a premium all-electric SUV crafted for modern entrepreneurs who value technology, sustainability, and style. With its elegant design by Pininfarina, intuitive AI assistant, and exceptional digital connectivity, the VF 8 redefines what it means to drive smart luxury in the electric era.

The VF 8 reflects VinFast’s philosophy of harmonizing form, function, and purpose. Designed by the renowned Pininfarina studio, every line and contour embodies aerodynamic precision and artistic excellence. The sleek silhouette, dynamic stance, and distinctive LED lighting signature combine to deliver an unmistakable road presence, expressing confidence, innovation, and forward-thinking sophistication.

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Aligned Automation Supports Barrier Breakers: A Strategic Alliance with Diana Pundole

Unveiled at Taj Exotica, Aligned Automation brings its data-driven capabilities to Diana Pundole, giving her the competitive edge on the track just as it does for leading businesses.

Dubai, United Arab Emirates

“We don’t just sponsor speed. We engineer it.”

Aligned Automation, an AI-driven global professional technology services company, is bringing the same data-driven capabilities that empower leading businesses to the racetrack, extending its expertise in data intelligence and performance engineering through a partnership with Diana Pundole. The first Indian woman to race Ferrari and one of motorsport’s most exciting emerging talents, she unveiled her car and kicked off her Middle East race tour at the iconic Taj Exotica, Dubai.

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