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SIBF 2025: Viral videos are about helping people,not viewership for popular TikToker Armen Adamjan

The content creator and author of three books on hacks and gardening shared his vision about creating informative content at the 44th Sharjah International Book Fair


Sharjah, November 15, 2025

The enduring charm of books and reading at the 44th Sharjah International Book Fair (SIBF 2025) was evident in the success of a globally popular social media creator who has written three books encouraging children and adults to balance screen time with hands-on activities. At a session titled “The Science of Fun: Turning Knowledge into Clever Hacks”, Armen Adamjan, the author of Don’t Throw it Out and Did you Know, shared his vision for creating more educational and informative content to help people around the world.

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Honouring roots, inspiring futures: Emirati writers reflect on storytelling at SIBF 2025

 At the Sharjah International Book Fair, authors explore how cultural memory continues to shape contemporary Emirati literature


Sharjah, November 15, 2025

At the 44th Sharjah International Book Fair (SIBF 2025), the panel “Tales of the New Generation” brought together Emirati authors Asma Al Hamli and Ahmed Al-Amiri for a wide-ranging conversation on how today’s writers are drawing from heritage while embracing new creative directions.

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Kazim Fayad challenges creators to rethink content strategy at SIBF 2025

Award-winning filmmaker and director urges his Sharjah International Book Fair audience to focus on emotional depth and relevance over algorithm-chasing in digital storytelling


Sharjah, November 15, 2025,

Kazim Fayad, a Lebanese award-winning filmmaker and director, delivered a sharp call for substance over spectacle in digital storytelling during a packed session at the 44th Sharjah International Book Fair (SIBF). In the session titled “Story Engine” at the Pop-up Academy, he challenged creators to rethink the purpose of content, arguing that emotional intelligence and strategic intent are now essential to cutting through the noise.

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Kalimat Group wraps up SIBF 2025 with over 30 new titlesand a dynamic cultural programme

Book signings, workshops, storytelling sessions, and literary discussions draw strong engagement at Kalimat Group pavilion at the 44th Sharjah International Book Fair

Sharjah, November 15, 2025

Kalimat Group (KG) concluded its participation in the 44th Sharjah International Book Fair (SIBF) with a vibrant cultural programme that showcased more than 30 new releases, exclusive author sessions, storytelling activities, workshops, and a diverse series of panel discussions across its pavilion. The programme reflected KG and its affiliated imprints’ commitment to broadening creative output and expanding access to literature and knowledge for readers of all ages through a rich portfolio of Arabic, translated, and bilingual works.

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