Sheraa & Arada announce a nationwide competition call
to identify and empower UAE’s next fashion prodigy

• An impact investment initiative designed by Sheraa & Arada to scout the next generation of modest wear and home-based brands based in Sharjah or looking to expand in the emirate
• Contest targets UAE-based designers and university students who need to send their applications before September 21
• Selected candidates will receive pitch training by Sheraa’s expert mentors; winner will be offered a showcase opportunity at the Sharjah Entrepreneurship Festival 2023
• Winner will be offered a 3-month rent-free stand at the Artal boutique in Sharjah & review and advisory support by Arada, a leading real estate developer in the UAE

Sharjah, September 01, 2023

Sharjah Entrepreneurship Center (Sheraa) and Arada have announced a joint initiative as partners, which is poised to turn the spotlight on the UAE’s emerging talents in fashion. Their impact investment initiative is designed to harness the full business potential of local and locally based designers who need mentoring and support to bring their fashion concept to their target audiences across the nation.