GCC survey reveals urgent need for industry-wide innovationto address harm reduction strategies.
Majority of participants believethat innovation is an important step towards addressing Harm.
Tobacco identified as one of the key industries which should be looking at productinnovation.
Dubai, United Arab Emirates– 8 January 2024: A new survey conducted across the Kingdom of Saudi Arabia (KSA), the Kingdom of Bahrain, the United Arab Emirates (UAE), and Kuwait has revealed how industries, particularly the tobacco industry, must take bigger steps towards product innovation to reduce harm.


