ULTA BEAUTY OPENS ITS SECOND UAE STORE AT DUBAI MALLExpanding its presence in the region in partnership with Alshaya Group

Dubai, UAE – 30 March 2026: Ulta Beauty, the largest specialty beauty retailer in the United States, has opened its second store in the United Arab Emirates at Dubai Mall, in partnership with Alshaya Group, one of the world’s leading international retail franchise operators. The opening marks a significant milestone in the brand’s continued expansion across the Middle East, following its successful debut in Mall of the Emirates earlier this year.

Located in one of the world’s most iconic retail destinations, the new Dubai Mall store introduces Ulta Beauty’s signature all-in-one beauty destination, bringing together an extensive and carefully curated assortment across makeup, skincare, haircare, and fragrance. The store features a dynamic mix of prestige, mass, and emerging brands, alongside expert-led in-store services designed to deliver a seamless and inspiring beauty experience.

The Dubai Mall opening also welcomes over 20 new brands to Ulta Beauty’s regional portfolio, further strengthening the brand’s commitment to offering customers discovery-driven beauty retail. Exclusive highlights include Morphe, Sacheu, Orebella, Lolavie, Nadine Njeim Beauty, Snif, and Ulta Beauty Collection.

The curated offering also spotlights regional and international fragrance and makeup innovators, including Rosemin Beauty, founded by Dubai-based industry veteran Rosemin Manji and tailored for warm skin tones; Who is Elijah, the modern Australian fragrance house redefining unisex luxury scents; and Arcadia by Amna Al Habtoor, the Emirati niche perfumery brand inspired by contemporary city life.

Rebecca Jobo, President of Wellness at Alshaya Group, said: “We are proud to continue our partnership with Ulta Beauty as we expand the brand’s presence in the UAE with the opening of the Dubai Mall store. This milestone reflects our ongoing commitment to delivering world-class beauty experiences that inspire discovery and meet the evolving expectations of customers across the region.”

Kristin Wolf, senior vice president of enterprise strategy and new growth at Ulta Beauty said: “We’re pleased to open our second location in Dubai, especially in a premier retail destination like Dubai Mall. In partnership with Alshaya Group, this opening marks an important milestone in our broader international growth strategy and reflects our focus on bringing Ulta Beauty’s distinctive beauty experience, expert services and welcoming shopping environment to more guests across the region.”

Operated by Alshaya Group, Ulta Beauty’s continued expansion in the UAE underscores the brand’s long-term commitment to the region and its ambition to redefine beauty retail through innovation, inclusivity, and curated brand experiences.

 -ENDS-

Notes to editors:

About Ulta Beauty

Ulta Beauty (NASDAQ: ULTA) is the largest specialty beauty retailer in the U.S. and a leading destination for cosmetics, fragrance, skincare, haircare, wellness and salon services. Since opening its first store in 1990, Ulta Beauty has grown to approximately 1,500 stores across the U.S. and redefined beauty retail by bringing together All Things Beauty. All in One Place®. With an expansive product assortment, professional salon services and its beloved Ulta Beauty Rewards loyalty program, the company delivers seamless, personalized experiences across stores, Ulta.com and the Ulta Beauty App – where the possibilities are truly beautiful. Ulta Beauty is also expanding its presence internationally through a joint venture in Mexico, a franchise in the Middle East, and its subsidiary, Space NK, a luxury beauty retailer operating in the U.K. and Ireland. For more information, visit http://www.ulta.com.

Ulta Beauty Media Contact:

PR@ulta.com 

About Alshaya Group

Alshaya Group is a dynamic family-owned business, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering an unparalleled choice of over 50 well-loved, international brands to customers.   

Alshaya Group’s portfolio extends across the Middle East and North Africa (MENA), Türkiye and Europe, with over 3,500 stores, cafes, restaurants, and leisure destinations, major logistics and food production operations, as well as over 125 online and digital businesses including one of the region’s biggest retail loyalty programmes, Aura.      

  

Operating in multiple sectors including Fashion, Food, Health & Beauty, Pharmacy, and Hospitality & Entertainment, over 50,000 Alshaya colleagues are united by a commitment to authentically deliver great customer service and brand experiences.    

From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the experiences they want with the brands they love, in the ways they choose – including Starbucks, American Eagle, Footlocker, Victoria’s Secret, H&M, Bath & Body Works, Charlotte Tilbury, Raising Cane’s, Shake Shack, Chipotle, and Primark.   

Learn more about Alshaya Group at www.alshaya.com