• New generation of IS delivers exhilarating driving experience that strengthens dialogue between driver and car
• Evolves aggressive and sporty interior and exterior design with a sharper, more focused character
• Advanced Lexus Safety System + and renewed multimedia system deliver greater safety, peace of mind, and everyday convenience

Dubai, UAE – 23 March 2026: Al-Futtaim Lexus has announced the arrival of the stunning new IS in the United Arab Emirates, marking the latest evolution of the compact front-engine, rear-wheel-drive (FR) sports sedan that has exemplified the joy of driving for drivers across the Middle East since the first-generation model debuted in 1999.

Widely regarded as a cornerstone of the Lexus driving experience, the IS continues to earn praise for its excellent performance and sporty design, while extensive worldwide testing, including hot weather testing in the UAE, continues to refine the unique “Lexus Driving Signature.”

Building on the strengths the IS has pursued to date, Lexus further polishes a driving experience where the driver can effortlessly communicate with the car, while evolving the model’s aggressive and sporty design into an even sharper, more purposeful expression. The result is a more focused sports sedan that brings driver confidence and comfort into closer harmony, whether navigating daily city routes or enjoying winding desert and mountain roads.

Commenting on the launch of the latest evolution of the IS, Jacques Brent, Managing Director of Al-Futtaim Lexus, said: “As an accessible, yet thrilling sports sedan in the Lexus range, the IS has been a firm favourite for our customers in the UAE for more than two decades now. The new IS350 boasts an unwavering focus on achieving true dialogue between car and driver, in which the driver’s intentions are faithfully conveyed to the vehicle, and the car’s responses are clearly felt in return. Building on the IS’s distinctive ride comfort and outstanding vehicle control, the model has evolved to deliver an even more engaging experience from within the cabin. This evolution is driven by careful attention to detail in the redesigned interior, advancements in preventive safety technologies through Lexus Safety System +, and the integration of the latest multimedia system. We are excited to bring the pure joy of driving to Lexus customers in the UAE with the newly reimagined IS.”

With refinement in both performance and design as the guiding direction, development of the IS350 focuses on elevating steering feel, vehicle stability, ride comfort, and cockpit usability, all key elements for a compact FR sports sedan intended to keep the driver fully engaged with the road.

To further enhance driving performance, the Electric Power Steering system is revamped with the adoption of a variable gear rack. This supports more precise path tracing with minimal steering input at intersections and through successive corners, while maintaining stability during straight-line driving. In parallel, the Adaptive Variable Suspension system is improved to deliver a high-level balance between vehicle stability and reduced road-surface shock, helping to achieve a more comfortable and composed driving feel without compromising the direct connection that defines the Lexus Driving Signature.

Supporting safe and secure driving, the new IS350 advances the Lexus Safety System + and introduces additional features designed to make long-distance travel more relaxed and comfortable. Expanded safety and driver assistance functions are complemented by Lexus Teammate Advanced Drive, an enhanced driver assistance system that supports highway driving.

On the exterior, the new IS350 introduces a redesigned front face that emphasizes a low centre of gravity and wide stance, reinforcing a powerful and sharp styling identity. The F SPORT model further enhances this dynamic appeal with a newly designed rear spoiler that improves aerodynamic performance, as well as newly styled 19-inch lightweight aluminium wheels that reflect the IS’s sharp, responsive driving character. The exterior colour lineup expands to a total of eight options, including the addition of Neutrino Gray, a new hue that expresses a dynamic sense of motion through its hard-toned light grey base infused with metallic highlights, offering more choice to suit diverse lifestyles and preferences.

Inside, Lexus places particular focus on the cockpit, an essential priority in a compact FR sports sedan, to ensure an environment that helps to concentrate on driving. The centre display is enlarged to 12.3 inches, delivering high visibility and intuitive operation while aligning with the driver’s natural line of sight. The TFT LCD meter in front of the driver has also been increased to 12.3 inches, providing clear, easy-to-read graphics that communicate information directly and intuitively, supporting confident decision-making in real time.

The interior design further evolves with newly developed “Forged Bamboo” ornamentation applied to the upper console and start switch bezel. The natural bamboo fibres create a distinctive “In-ei” shading effect, adding an expressive sense of depth that complements the IS350’s dynamic energy and enhances the sporty feel of the cabin. Additionally, a new interior colour, Prominence, inspired by the vivid glow of solar flares, is introduced to create an aggressive and sporty cabin atmosphere.

The launch of the new IS350 reflects Lexus’ continued commitment to delivering vehicles that combine refined craftsmanship, driver-focused performance, and advanced technologies that enhance everyday confidence and peace of mind.

To find out more about the new Lexus IS350, visit www.lexus.ae.

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About Al-Futtaim – Lexus

Since its debut in 1989, Lexus has earned a worldwide reputation for high-quality vehicles and exemplary customer service in line with its Japanese ‘omotenashi’ roots – the tradition of anticipatory hospitality. Leader in hybrid technology in the luxury automotive scene, both globally and locally, Lexus offers the largest line-up of Hybrid Electric Vehicles (HEV), which boast a number of advantages over traditional powertrains, such as high performance, unmatched fuel efficiency, substantial emissions saving, noise reduction and instantaneous acceleration.

In the UAE, Lexus is distributed by the Al-Futtaim Automotive Group and enjoys a strong network of showrooms and service centres across all 7 Emirates.

The Lexus sedan line-up includes IS300, ES350, ES300 Hybrid, LS350 and LS500 Hybrid and the SUV range includes UX300 Hybrid, NX350, NX350 Hybrid, RX350, RX350 Hybrid, RX500h, LX600 and LX700 Hybrid. While the coupe / performance range features the Lexus RC350, LC500 and LC500 Convertible, the F marque, home for Lexus performance vehicles, produces the RC F performance car.

For more details, please visit http://www.lexus.ae; Facebook: LexusAE; Instagram: lexusuae; Twitter: LexusAE; LinkedIn: lexusuae and YouTube: LexusAFM

About Al-Futtaim Automotive

Al-Futtaim Automotive, one of the main five operating divisions within the UAE-based Al-Futtaim Group of companies, is a conglomerate of motoring-related businesses, franchising some of the world’s most-recognised automotive brands and services.

Operating in 10 countries across the Middle East, Asia and Africa and empowered by around 9,000 associates, the UAE-headquartered Group’s services span across distribution of new and used vehicles, manufacturing, leasing, and aftersales.

Ranging from passenger cars to SUVs, commercial vehicles, industrial and construction equipment as well as motorbikes and quads, Al-Futtaim Automotive Group offers an integrative customer-centric experience for motorists, fleet operators and contractors alike, and strives to become the leader in tailor-made mobility solutions.

About Al-Futtaim

Established in the 1930s as a trading business, Al-Futtaim today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.

Operating across more than 20 countries in the Middle East, North Africa, the CIS and Asia, the Group spans key sectors including automotive, financial services, real estate, retail, and health. Al-Futtaim’s work is driven by a clear purpose: to enrich lives and elevate communities through practical, forward-looking solutions.

Employing a workforce of more than 40,000 people, Al-Futtaim represents a portfolio of over 200 of the world’s most recognised and trusted brands, including Toyota, Lexus, IKEA, ACE, Marks & Spencer, and many more.

With a strong focus on digital innovation and artificial intelligence, sustainable growth, strategic partnerships, and empowering its people, Al-Futtaim’s approach is anchored in long-term value creation. Its integrated business model positions the Group as a reliable partner to stakeholders, supporting customers, communities, and collaborators alike in navigating the needs of today while planning for tomorrow.

Underpinned by the values of respect, excellence, collaboration, and integrity, Al-Futtaim continues to build a legacy that reflects its responsibility to people, progress, and the planet.

For more information, visit: www.alfuttaim.com

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