Oslo, 19 March 2026

Football superstar Erling Haaland is investing in Norway Chess and its new tour format, the Total Chess World Championship Tour. Haaland has ambitious plans to contribute to make chess a broader and more spectator-friendly sport.

Behind from left_ COO of Norway Chess Benedicte Westre Skog, Co-founder of Chess Mates Morten Borge. Below from left, Co-founder of Chess Mates Erling Haaland and CEO of Norway Chess Kjell Madland

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