Innovative discount platform, Nafaa, connects verified students with curated benefits

Canadian University Dubai (CUD) Advertising and Integrated Marketing Communications student, Faissal Bochi, has developed an innovative digital platform to connect UAE students with curated discounts from participating brands. Conceived and executed alongside Faissal’s undergraduate studies, Nafaa exemplifies the intersection of academic study and practical application emerging from the university’s campus incubator.

Nafaa, the name derived from the Arabic word for “benefit” or “value,” reflects its purpose to create meaningful advantages for students while enabling brands to engage with a distinct academic community

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