Sentinel officially marked the opening of its newest workspace at Convention Tower, within the Dubai World Trade Centre (DWTC) district this week, reinforcing its position as one of the UAE’s earliest pioneers and most established operators in serviced offices and flexible commercial real estate.

The opening event brought together business leaders, partners, clients and members of Dubai’s commercial real estate community, with Mahir Abdulkarim Julfar, Executive Vice President – Venue Service Management at Dubai World Trade Centre, attending as Chief Guest, underscoring the strategic importance of the partnership and the district’s role within Dubai’s evolving business ecosystem.

Founded in 2007, Sentinel has supported more than 1,000 local and international companies establishing and scaling their presence in the UAE. Over nearly two decades, the company has built its reputation through a disciplined, long-term approach to growth, prioritizing operational depth, strong landlord partnerships and sustainable expansion over rapid rollout.

A Strategic Expansion at the Heart of Dubai’s Business District

The new centre, located within the DWTC district on Sheikh Zayed Road, represents Sentinel’s second major Dubai location and a significant step in the company’s next phase of growth.

The expansion allows Sentinel to serve both mainland and free zone companies from a single ecosystem, enabling businesses to combine workspace, licensing and operational support within one integrated platform. The DWTC Free Zone’s position as a hub for emerging industries, including virtual assets and global technology firms, further strengthens the strategic relevance of the location.

Sentinel’s measured expansion reflects a philosophy shaped by nearly two decades of operating across market cycles, with leadership emphasising the importance of timing, alignment and long-term partnerships in building a resilient workspace platform.

Design-Led Workspaces Built for Permanence

Spanning approximately 60,000 square feet across multiple levels, the new Sentinel workspace has been designed to deliver an environment that feels permanent rather than transient, combining institutional commercial real estate thinking with hospitality-led design.

Natural materials, generous natural light, acoustic detailing and carefully planned private and shared environments create a setting tailored to modern occupiers seeking credibility, comfort and flexibility in equal measure.

The space accommodates a wide spectrum of businesses, from entrepreneurs and growing SMEs to enterprise teams requiring managed office solutions that allow expansion without upfront capital expenditure.

Chosen by High-Growth Companies

Sentinel’s approach continues to attract sophisticated organisations seeking long-term workspace solutions aligned with their culture and growth ambitions. Many clients who initially viewed serviced offices as transitional solutions have expanded within Sentinel over time, demonstrating a shift in how flexible workspaces are perceived within Dubai’s maturing commercial real estate market.

A Long-Term View of the Workspace Market

Unlike rapid expansion models seen globally within the flexible workspace sector, Sentinel has pursued a deliberately measured strategy since its founding, consolidating operations during market cycles and expanding only when the right location, partnership and timing aligned.

This long-term philosophy has allowed the company to build enduring client relationships and maintain operational resilience while the broader workspace industry evolved.

“Our journey has always been about building sustainably and choosing the right partners,” said Prajit Arora, CEO of Sentinel. “This opening represents not just a new location, but the culmination of years of learning and preparation. We believe flexible workspace is becoming a permanent part of commercial real estate, and Sentinel is positioned to help shape that evolution in the UAE.”

Supporting Dubai’s Next Chapter of Growth

As Dubai continues to attract global companies and entrepreneurs, Sentinel aims to play a defining role in supporting businesses entering and expanding within the region. The company is currently evaluating additional locations as part of its continued long-term expansion strategy.

The DWTC opening marks a milestone not only for Sentinel, but also for the continued evolution of Dubai’s workspace market toward higher-quality, service-led and institutionally operated environments.

Media Contact

Lina Ali, General Manager, 0561757813