Dubai, UAE | 09 February 2026: Cars24 Arabia has unveiled a refreshed brand identity, marking an important moment in the company’s journey as it grows from a fast-scaling transaction platform into a long-term car ownership ecosystem.

Since entering the UAE, Cars24 has focused on simplifying a market that was fragmented, opaque and often intimidating for customers to navigate. In its early years, urgency mattered. The company needed to be noticed quickly and the all-caps identity — CARS24 — reflected that phase. It was bold, assertive and designed to cut through noise. According to the company, that approach worked well when breaking into a market that didn’t really want to change.

Over time, however, Cars24’s role began to evolve.

Today, Cars24 supports its customers across multiple car ownership moments like buying, selling, monthly chauffeur services, and more, as their needs change. What was once a single transaction has increasingly become an ongoing relationship. As this role expanded, the brand identity had to evolve with it.

“This refresh reflects how our role has evolved in the UAE,” said Abhinav Gupta, CEO, Cars24 Arabia. “Customers don’t experience car ownership as a one-time transaction. It’s a journey with changing needs over time, and our brand needed to reflect the responsibility that comes with supporting that journey.”

The refreshed identity moves from CARS24 to Cars24, shifting from an assertive, all-caps style to sentence case. The company says the change reflects maturity and confidence, a brand that no longer needs to announce itself loudly, but instead shows up consistently and responsibly.

At the centre of the new identity is an open circular logo, intentionally designed to represent continuity rather than completion. Cars24 says the circle reflects how car ownership actually works in real life, cars change hands, needs evolve and value continues across different phases. The open form signals flexibility and movement, rather than closure.

Alongside the logo, Cars24 has also updated its brand colour. The familiar blue has been replaced with what the team calls a “younger blue” brighter, clearer and more alive. The company says the new blue reflects how it wants to show up for customers today: present, attentive and human. It carries the belief that trust does not need to feel distant to be credible and that scale does not have to come at the cost of warmth.

The updated identity was developed over more than 1,200 hours of design and iteration, focusing on simplicity, longevity and adaptability. While Cars24 expects its products and services to continue evolving, the refreshed look is intended to remain relevant as the company enters its next phase of growth.

The refresh also reinforces Cars24’s long-term vision of Better Drives, Better Lives: helping people make smarter decisions around buying, selling and owning cars, while building systems that stay useful as needs change over time.

About Cars24

Founded in India in 2015, Cars24 is the leading global e-commerce platform for pre-owned vehicles with a robust presence in India, the UAE and Australia. Cars24 has been firmly established in the United Arab Emirates since 2021. Creating new industry benchmarks for high-quality used cars using a tech-first approach coupled with a deep understanding of what buyers and sellers need has propelled Cars24 as the preferred one-stop-shop for buying or selling used cars & much more.