Weekly cash prizes and live Spin-the-Wheel experiences, entailing big wins for shoppers of up to AED 1 million throughout the festival.
(From right to left: Mr. Baiju Kurieash, CEO of Raffle-Tech and BUZ Marketing & Management Consulting LLC; Mr. Abdalla Al Ameeri, Assistant Vice President of Raffles & Promotions, Dubai Department of Economy and Tourism; and Ms. Maitha Ebrahim, Television Presenter, Dubai TV, during DSF Nights as weekly winners are celebrated on stage.)
Dubai, UAE – 29 December 2025 – Yango Ads, the ad tech division of Yango Group, strengthened its regional footprint by joining the 2025 MENA Effie Awards as an official sponsor and presenter, underscoring its growing role in the region’s advertising and marketing ecosystem. The ceremony, held in Riyadh, Saudi Arabia, under the Riyadh Season umbrella, brought together the MENA’s leading creatives, agencies, and brands for a night dedicated to celebrating marketing effectiveness and breakthrough campaigns.
As part of its partnership, Yango Ads presented the Gold Award in the Home Furnishings & Household Supplies & Services category, with senior executives from the company taking the stage to honour the winning brand and campaign.
This year’s MENA Effie Awards highlighted the scale and quality of creative and performance-driven work emerging from the region. A total of 94 awards were presented during the evening, including 87 category awards, six special recognition honours, and one Grand Prix. The awards programme received 193 shortlisted nominations and was supported by over 300 jurors from across the industry. The ceremony also featured a special appearance and fireside chat with international comedian, writer, and actor Mo Amer, adding a cultural highlight to the night.
“As we continue to deepen our presence in Saudi Arabia, platforms like the MENA Effie allow us to celebrate the outstanding creative and performance work shaping the region,” said Bassem Yousri, Head of Agency Department, Yango Ads MENA. “Yango Ads’ priority now is to deepen our presence in Saudi Arabia by empowering more partners to unlock real value from our solutions. We’re committed to helping brands across the Kingdom achieve stronger performance and measurable results.”
Continue reading Yango Ads celebrates excellence in marketing as Category Sponsor at the 2025 MENA Effie Awards
Abu Dhabi, 27 December 2025: MI Emirates confirmed their place in the top two after a comprehensive eight-wicket win over the Dubai Capitals at the Zayed Cricket Stadium on Saturday. In what was an impressive all-round performance, Kieron Pollard’s unbeaten 44, studded with five sixes, confirmed MI Emirates’ Qualifier 1 clash against the Desert Vipers on 30 December.
Continue reading MI Emirates seal Qualifier 1 berth after eight-wicket win over Dubai CapitalsDubai, UAE – 29 December 2025: The DSF Sale Season, citywide Scan & Win promotions, and the DSF 12-Hour Sale officially launch across Dubai today — marking one of the biggest shopping moments of the year.
DSF Sale Season (26 Dec – 1 Feb) — Now Live
Shoppers can enjoy 25%–75% off across 1000+ brands and more than 3,500 retail outlets citywide.
Citywide Shop, Scan & Win Promotions — Now Active
DSF Citywide Shop, Scan & Win (26 December – 1 February)
Shoppers who spend AED 300 or more at participating retailers across Dubai can scan the QR code displayed on official Shop, Scan & Win in-store POSM, upload their receipt via the designated platform, and be entered for the chance to win one of five Nissan Patrol vehicles. The promotion runs citywide throughout DSF, encouraging shoppers to explore multiple malls and retail destinations.
UAE News 24/7 