Internet sensations Woody & Kleiny reveal the secret to viral content at Sharjah International Book Fair 2025

At SIBF 2025’s Social Media Station, the duo with over 50 million followers shared their journey from injury to internet stardom, proving that real connection outshines chasing views


Sharjah, November 7, 2025

The ‘Social Media Station’ at the 44th Sharjah International Book Fair (SIBF) 2025 erupted with energy, swapping focused discussions for roaring laughter and applause. The source of the excitement? A masterclass session titled “Social Media Creators” featuring the globally-celebrated British entertainment duo, Woody & Kleiny.

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From the Shire to Sharjah: Actor Mohamed Khamis discusses the art of voicing The Lord of the Rings in Arabic at SIBF 2025

The Egyptian actor spoke about bringing Tolkien’s classic tale to life in Arabic and about how storytelling through sound can awaken imagination across worlds and languages


Sharjah, November 7, 2025

At the Sharjah International Book Fair (SIBF 2025), which is running until November 16 at Expo Centre Sharjah, die-hard fans of J.R.R. Tolkien’s timeless tale assembled for a session titled “The Lord of the Rings in Arabic: A Journey Through Sound & Storytelling.” Egyptian actor Mohamed Khamis, who narrated the Arabic audiobook edition of the classic, and discussed the experience of adapting the renowned literary work into an audiobook. Journalist Mohamed Abdel Rahman moderated the discussion.

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Sarab at SIBF 2025

A visual masterpiece inspired by Sharjah’s beauty and Arab heritage Kalimat Group’s newly launched imprint presents high-end art books documenting Arab culture, architecture, and history through contemporary photography and design


Sharjah, November 7, 2025

Kalimat Group unveiled Sarab’, its newest imprint dedicated to celebrating the Arab world’s artistic and cultural identity through visually striking, meticulously produced art books. The launch took place during the 44th Sharjah International Book Fair (SIBF) 2025, marking a new chapter in the publisher’s unwavering commitment to documenting the region’s creative and intellectual legacy.

Rooted in the idea of the desert mirage, where illusion meets reality—Sarab captures the interplay of memory, architecture, and beauty that defines Arab heritage. Each title blends evocative photography with thoughtful narrative to create immersive large-format publications that invite readers to experience the region’s history and aesthetics from a contemporary lens.

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Firehouse Subs Marks First Anniversary in the UAE with Launch of 4th Branch & Exciting Food Fest

Dubai, November 5, 2025: Firehouse Subs is celebrating a major milestone in the UAE! Marking its first anniversary in the region, the brand proudly announces the official launch of its 4th branch at Silicon Central Mall, bringing its globally loved subs closer to fans in Dubai.

With over 1,200 branches worldwide and plans to open 100 more stores over the next decade, Firehouse Subs continues to delight guests with premium, freshly made-to-order subs in a welcoming, home-like ambiance.

To mark this special occasion, Firehouse Subs is hosting a limited-time Food Fest at its Silicon Central Mall location, inviting guests to enjoy a feast bursting with flavor, made to order subs, and unforgettable vibes. Freebies, fun, and excitement will fill the air, making it an event not to be missed.

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The UAE and Africa Kick Off New Dialogue Series to Boost Economic Ties

Dubai, 7th Nov 2025 — The UAE and Africa launched a new chapter in their economic partnership this week with the inaugural UAE-Africa Dialogues, organised by Capital Club Dubai, in partnership with Sanjeev Gupta and CNBC Africa. The first high-level conversation featured His Excellency Abdulla Bin Touq Al Marri, UAE Minister of Economy and Tourism,and Samaila Zubairu, President & CEO, Africa Finance Corporation.

The conversation was moderated by Sanjeev Gupta, Board Member and Independent Consultant.

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