Brand’s participation with employees from 30 UAE locations underscores dedication to community health and togetherness

DUBAI

Joyalukkas, the world’s favourite jeweller with origins dating back to 1956 in Kerala and a strong UAE presence established in 1987, demonstrated its deep commitment to community wellness through enthusiastic participation in Dubai Run 2025 – which is its 7^th edition.

The global jewellery leader, operating across 12 countries with over 190 showrooms worldwide including 30 strategic locations throughout the UAE, joined thousands of residents and visitors in this celebrated fitness initiative that forms an integral part of the 30×30 Dubai Fitness Challenge. The event held on Sunday, 23 November 2025, which aims to position Dubai as the world’s most active city, saw active involvement from Joyalukkas employees led by senior management, marking another year of the brand’s consistent support for this community-unifying event.

Employee Engagement & Community Spirit

A vibrant contingent of Joyalukkas staff, guided by Ms. Sonia Alukkas, Director of Joyalukkas International Operations, along with other dignitaries, gathered at the iconic Sheikh Zayed Road early morning to participate in the mass fitness celebration. The event continues to serve as an inspiring platform that motivates Joyalukkas team members toward healthier lifestyles, while strengthening bonds among colleagues across different departments and designations. This annual participation reflects the brand’s fundamental support for initiatives that promote wellbeing and meaningful community engagement, aligning with the same values that have made Joyalukkas a trusted household name for millions of customers globally.

Leadership Perspective on Fitness & Unity

Mr. John Paul Alukkas, Managing Director of Joyalukkas International Operations, expressed his enthusiasm for the event, stating, “The Dubai Run represents everything we value at Joyalukkas – community, health and shared positive energy. Participating in this city-wide initiative alongside our dedicated team members brings us tremendous joy and reinforces the importance of fitness in our daily lives. Such events create wonderful opportunities for togetherness and generate an infectious positive energy that strengthens our organisational culture. We are proud to support Dubai’s vision of becoming the world’s most active city and will continue to encourage our team to embrace healthy lifestyles that benefit both, personal wellbeing and workplace productivity.”
 

Brand Activation & Corporate Philosophy

The brand’s visible participation, with employees sporting distinctive Joyalukkas-branded athletic wear, created significant awareness and reinforced the organisation’s image as a community-focused corporation that priorit

ises employee welfare. As Joyalukkas continues its global expansion journey, maintaining an active role in community wellness initiatives remains central to its corporate philosophy. The involvement in Dubai Run 2025 exemplifies how the brand seamlessly integrates social responsibility with business operations, ensuring meaningful contributions to societal wellbeing, while strengthening its connection with the communities it serves across its extensive network of showrooms worldwide.

PHOTO CAPTION

Ms. Sonia Alukkas, Director of Joyalukkas International Operations, led the energetic Joyalukkas team, along with other dignitaries, during their participation in the Dubai Run 2025.