DUBAI; UAE: Joyalukkas, the world’s favourite jeweller with over 190 showrooms across 12 countries, has announced the return of its much-anticipated The biggest jewellery sale across all its 30 showrooms in the UAE. The spectacular sale event offers customers unprecedented savings opportunities, featuring an incredible flat 50 percent discount on making charges for all gold, diamond, polki, pearl, precious jewellery, making it the most significant shopping event of the season for jewellery enthusiasts throughout the Emirates.

Unbeatable Customer Benefits

The sale presents exceptional value propositions designed to make luxury jewellery more accessible than ever before. Customers will get to enjoy 100% value on diamond exchange, ensuring they receive maximum worth for their previous investments. The promotion also includes convenient easy payment plans that allow customers to acquire their desired pieces without financial strain, making this sale the perfect opportunity to invest in fine jewellery, while enjoying substantial savings across all product categories.

Leadership Perspective on Customer Value

Mr. John Paul Alukkas, Managing Director of Joyalukkas International Operations, expressed his enthusiasm for the campaign, stating, “We are thrilled to bring back our biggest jewellery sale, an event that has become synonymous with exceptional value and trust for our customers in the UAE. This campaign reflects our ongoing commitment to making fine jewellery accessible, while maintaining the highest standards of quality and service that have made us the world’s favourite jeweller. The combination of substantial savings on making charges and our generous exchange policy demonstrates our dedication to providing genuine value to the communities we serve.”

Comprehensive Quality Assurance

Every piece in the sale maintains Joyalukkas’s unwavering commitment to quality and ethical practices. The diamond jewellery features responsibly sourced stones backed by proper certification, while all gold jewellery meets the brand’s stringent purity standards. Customers can shop with complete confidence, knowing that each purchase comes with the assurance of transparency and quality that has defined the Joyalukkas legacy since its establishment in Kerala in 1956 and its expansion to the UAE in 1987.

Strategic Market Initiative

This major sales initiative reinforces Joyalukkas’s position as a customer-centric brand that consistently delivers value to its loyal client base. The simultaneous launch across all 30 UAE showrooms ensures that customers throughout the Emirates can access these exceptional offers, whether they are in Dubai, Abu Dhabi, Sharjah or other emirates. The sale period runs until 7^th  December 2025, providing ample opportunity for customers to visit their nearest Joyalukkas showroom and take advantage of these limited-time offer.