Award-winning filmmaker and director urges his Sharjah International Book Fair audience to focus on emotional depth and relevance over algorithm-chasing in digital storytelling
Sharjah, November 15, 2025,

Kazim Fayad, a Lebanese award-winning filmmaker and director, delivered a sharp call for substance over spectacle in digital storytelling during a packed session at the 44th Sharjah International Book Fair (SIBF). In the session titled “Story Engine” at the Pop-up Academy, he challenged creators to rethink the purpose of content, arguing that emotional intelligence and strategic intent are now essential to cutting through the noise.
Continue reading Kazim Fayad challenges creators to rethink content strategy at SIBF 2025


