Why burgers, books, and Belgian Chocolate are thereal plot twists at  SIBF 2025

From strawberries dipped in Belgian chocolate to a steaming cup of Iraqi tea,
the Sharjah International Book Fair is serving up a feast of flavours as diverse as its stories

Sharjah, November 13, 2025

It may be a book fair, but at this year’s Sharjah International Book Fair (SIBF), the real plot twist unfolds in front of the food trucks lining the entrance of the 12-day annual fair. The air is thick with the scent of sizzling burgers, freshly brewed tea and the unmistakable allure of melted chocolate – a sensory reminder that storytelling isn’t confined to words alone.

Continue reading Why burgers, books, and Belgian Chocolate are thereal plot twists at  SIBF 2025

Les Qui Quoi sparks new conversations on humour and identity at SIBF 2025

Creators Laurent Rivelaygue and Mohamad Al Shibani tell the Sharjah International Book Fair how the playful world of the popular French series blends imagination, humour and inclusivity to inspire young Arab readers


Sharjah, November 13, 2025

In a warm exchange that moved between nostalgia and new ideas, French creator Laurent Rivelaygue and Emirati writer Mohamad Al Shibani joined moderator Zeina Basil at the ongoing 44th Sharjah International Book Fair (SIBF) to explore how humour and comics can nurture empathy, curiosity and connection among young readers. The launch of Les Qui Quoi by Kalimat Group marked a milestone for children’s literature in Arabic, expanding access to one of France’s most imaginative comic universes.

Continue reading Les Qui Quoi sparks new conversations on humour and identity at SIBF 2025

Italy’s Ping Pong Pang electrifies SIBF 2025 with a high-energy fusion of sport, rhythm and lightThe viral dance crew of Britain’s Got Talent fame wows young audiences with a show that blends ping pong, hip-hop and futuristic visuals


Sharjah, November 13, 2025

It was a burst of light, motion and music as Ping Pong Pang, the Italian dance phenomenon that stormed global talent stages, brought their electrifying performance to the Outdoor Theatre at the ongoing 44th Sharjah International Book Fair (SIBF).

With high-octane moves, luminous props and a beat-driven fusion of sport and art, the crew transformed the morning atmosphere into a sensory spectacle for hundreds of schoolchildren who gathered for their debut act at SIBF. Using ping pong bats, basketballs, LED lights and even lightsabres, the dancers bounced, juggled and spun in perfect sync, turning athletic coordination into a rhythmic form of visual storytelling.

Continue reading Italy’s Ping Pong Pang electrifies SIBF 2025 with a high-energy fusion of sport, rhythm and lightThe viral dance crew of Britain’s Got Talent fame wows young audiences with a show that blends ping pong, hip-hop and futuristic visuals

SIBF 2025: Jeffery Mason on remembering, writing,and reconnecting in a digital age

The renowned American author’s Hear Your Story series has become a global journalling phenomenon and a quiet call to rediscover the art of real conversation.

Sharjah, November 13, 2025

When Jeffery Mason speaks, it’s with the measured warmth of someone who has spent years listening to the stories of others. “The goal of my books,” he told the audience at the 44th Sharjah International Book Fair (SIBF), “is to share and preserve your life story, to build connections with yourself and each other”.

Continue reading SIBF 2025: Jeffery Mason on remembering, writing,and reconnecting in a digital age

After Transforming Lives Across India, Malabar Gold & Diamonds Scales Its Hunger-Free World Initiative Globally

Malabar Gold & Diamonds, the world’s 5th largest jewellery retailer and one of India’s foremost champions of corporate social responsibility, has announced the expansion of its flagship Hunger Free World initiative to Ethiopia. On the heels of its transformative success in India as well as Zambia, the initiative now enters its next phase of growth on the African continent.

Rooted in India’s ethos of compassion and collective progress, the Hunger Free World model represents how Indian enterprise can build global impact from local success. By consistently investing 5% of its net profits—more than double the mandated CSR allocation in India    —Malabar continues to redefine the scale and sincerity of corporate social responsibility, translating its proven India-based framework into a global movement against hunger and educational inequity.

Continue reading After Transforming Lives Across India, Malabar Gold & Diamonds Scales Its Hunger-Free World Initiative Globally