India’s Leading Creator Brand BeerBiceps Expands to the GCC with UAE-Based Sprout Media

Dubai, November 13, 2025: Sprout Media has entered into a strategic partnership with India’s BeerBiceps Group of Companies, marking the content and digital education powerhouse’s first international expansion outside India. The collaboration positions Sprout Media as the group’s regional partner for the GCC, supporting the growth of brands, creators and business leaders across the region’s rapidly expanding digital economy.

The partnership combines Sprout Media’s on-ground insight into GCC markets with BeerBiceps’ expertise in content, personal branding and digital education. It is designed to introduce a new model of influence in the region, where content, community and commercial outcomes are aligned.

Aparna Sharma, Founder of Sprout Media

Speaking about the partnership, Aparna Sharma, Founder of Sprout Media, said, “Digital visibility in the GCC is evolving beyond advertising and platform presence. Authority is being built by people and brands that can communicate with clarity, trust and consistency. This partnership allows us to introduce a proven global framework for content-driven influence, supported by data, storytelling and AI-powered scalability. The region is ready for a more mature phase of the creator economy, and this collaboration is designed to meet that shift.”

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Meraas awards AED 440 million contract for City Walk Northline, Dubai’s latest premium urban lifestyle destination

Dubai, UAE, 13 November2025:Meraas, a member of Dubai Holding Real Estate, has awarded a new AED 440 million contract to GCC Contracting to lead the development of the City Walk Northline project. As part of the ongoing expansion of the vibrant City Walk neighbourhood, the Northline contract includes the construction of three premium residential buildings, with expected completionin Q3 2027.

GCC Contracting will oversee work on City Walk Northline 1, an eight-floor residence featuring 114 units ranging from one- to three-bed apartments, and City Walk Northline 2, which comprisestwo residential buildings of eight floors each, offering a total of 190 one- to three-bedroom units.

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IHC Announces Leadership Team for 2PointZero Following Landmark Merger to Drive Sustainable Growth Across Energy and Consumer Sectors

Abu Dhabi, UAE – 13November 2025: IHC, a global investment company focused on building dynamic value networks, today announced the proposed leadership team for 2PointZero Group, the newly formed investment holding company created through the merger of 2PointZero,MultiplyGroup,andGhithaHolding.

H.E. Mariam bint Mohammed Almheiri

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Hotpack celebrates team spirit and talent with ‘Hotpack Happiness Season 4’ Employee Engagement Initiative

Dubai, UAE – November 13, 2025: Hotpack, the UAE-based leader in sustainable packaging solutions, has launched the fourth edition of its employee engagement program, ‘Hotpack Happiness Season 4’. The annual initiative reflects the company’s ongoing commitment to fostering employee well-being, teamwork, and a vibrant workplace culture across its regional operations.

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Apparel Group brand 6thStreet.com Launches 90-Minute Fashion Delivery Service in Bahrain

Al Manama, Bahrain, November – Apparel Group’s leading digital fashion and lifestyle platform, 6thStreet.com, has officially launched its new 90-minute delivery service in Bahrain, aiming to enhance the shopping experience for customers across the region. This service improves customer experience by providing quick, convenient delivery, meeting modern expectations for speed, and encouraging impulse purchases. With a diverse selection of over 1,200 global and local brands, 6thStreet.com provides an effortless way for consumers to explore and shop for the latest trends in footwear, bags, clothing, and accessories for women, men, and kids.

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