Dubai,  5 November 2025– Cinnabon UAE proudly announces the launch of The Matcha Collection, a bold and exciting new line of beverages crafted to perfectly complement its world-famous cinnamon rolls.

This innovative collection introduces three unique flavors – Ube Matcha, Okinawa Matcha, and Roseberry Matcha – each offering a delicious twist on the beloved matcha experience and designed to be mixed and matched with Cinnabon’s signature rolls for the ultimate indulgence.

The Matcha Collection features a delightful trio of flavors crafted to captivate the senses. Ube Matcha combines creamy ube milk with a velvety matcha cloud and a generous topping of ube crumbles, bringing together the earthy richness of matcha and the vibrant sweetness of purple ube.

Okinawa Matcha blends creamy Okinawa Japanese brown sugar milk with a smooth matcha layer and caramel biscuit crumble, creating a perfectly balanced drink with deep caramel notes and silky matcha texture.

Completing the collection is the Roseberry Matcha, a much-loved flavor in the UAE, featuring a creamy strawberry rose milk base layered with a velvety matcha cloud and adorned with delicate rose petals for a refreshing floral and fruity finish.

“With The Matcha Collection, we are bringing a new level of flavor innovation to our customers in the UAE,” said [Reza Sufi, Managing Director – Cravia Inc, the operator of Cinnabon in the UAE]. “Each beverage is designed not only to taste incredible on its own but to elevate the iconic Cinnabon rolls through exciting mix-and-match possibilities.”

The Matcha Collection is now available across all Cinnabon UAE locations and on major delivery platforms.

About Cravia

Founded in 2001 with a single Cinnabon outlet in Abu Dhabi, UAE, Cravia has become the fastest growing and one of the most successful food and beverage franchise operators in the Middle East, earning over 20 prestigious awards in recognition of its exceptional franchise operational and management standards.

Headquartered in Dubai, Cravia’s portfolio comprises globally and regionally loved brands, including Cinnabon, Five Guys, Zaatar w Zeit, Seattle’s Best Coffee (SBC), and Carvel ice cream. In 2021, a team of experienced Cravians launched the group’s first-ever home-grown brand, WKD Chicken. Passionate about introducing more F&B concepts to the region and offering exciting flavors to customers, Cravia added three new concepts to its portfolio – Squeez’d, Smart Cookie and Burger Chef – creating jobs for over 1,600 people in the region.

Today, Cravia operates more than 90 dine-in and smart kitchen locations in the United Arab Emirates and Saudi Arabia, serving high-quality, reliable and flavorful food to customers and corporates alike.

For more information about Cravia, kindly visit www.cravia.com