Monthly Archives: October 2025

Business & Investments

California Media LLC Spotlights Emerging Digital Marketing Trends Driving Global Business Growth

Dubai, UAE, 27 October 2025 – California Media LLC, a Dubai-based digital marketing and creative solutions agency, is leading the charge in shaping the future of online business growth by highlighting key digital marketing trends that are redefining how brands connect with customers locally and globally. From AI-powered campaigns to immersive content strategies, California Media is helping brands embrace innovation while delivering measurable results.

Unlike traditional marketing agencies, California Media LLC goes beyond ad placements and social posts. The agency’s strategy-first approach ensures every campaign is guided by customer insights, behavior analysis, and forward-looking technologies. This methodology enables businesses to thrive in a fast-evolving digital landscape, where personalization, automation, and data-driven storytelling have become essential.

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Real Estate

Sobha Realty Enhances the Digital Real Estate Experience with Seamless Payments, Tech-Driven Innovations

Sobha Realty continues to redefine the luxury real estate experience through its ongoing digital transformation journey, integrating technology at every customer touchpoint. Building on its existing debit and credit card payment options, the company has introduced the Domestic Wire Transfer (Net Banking) feature on its leading ONE Sobha App, further elevating convenience and reinforcing its position as an industry leader in innovation and customer-centricity.

This feature empowers customers to complete property transactions with enhanced transparency, security, and convenience. It represents a significant step in Sobha Realty’s commitment to streamlining and modernizing the real estate journey, ensuring that every interaction, from discovery to ownership, is seamless and efficient.

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Business & Investments

AM Best Affirms GIG Gulf’s Financial Strength Rating of “A (Excellent)” for the Fifth Consecutive Year

Dubai, UAE – 27 October 2025 – GIG Gulf, part of Gulf Insurance Group K.S.C.P., today announced that AM Best has affirmed its Financial Strength Rating (FSR) of A (Excellent) and Long-Term Issuer Credit Rating (ICR) of “a+” (Excellent), which marks the fifth consecutive year that GIG Gulf has maintained its A (Excellent) rating with no changes compared to last year’s assessment. The outlook for both ratings remains stable, confirming our robust financial position.

GIG Gulf’s established presence in the region is a key differentiator. The company ranks among the top five insurers in its core markets, with presence in Bahrain, Oman, Qatar, and the United Arab Emirates. Additionally, GIG Gulf holds a 50% stake in Gulf Insurance Group (a Saudi Joint Stock Company) in Saudi Arabia, further reinforcing its diversification and ability to offer compliant solutions across the region.

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Sharjah International Book Fair

Sharjah gears up for a suspense-filled literary experience as the popular Thriller Festival returns to SIBF for its 4th edition

From November 8–11, Sharjah International Book Fair 2025 in collaboration with Thriller Festival New York will host 13 thriller icons through panels, workshops, and an original theatrical performance

Sharjah, October 27, 2025

Returning to the Sharjah International Book Fair (SIBF) with its signature blend of suspense, intellect, and intrigue, the 4th edition of the Thriller Festival will take place from November 8 to 11 at Expo Centre Sharjah. Presented in collaboration with Thriller Festival New York, this year’s edition will feature 13 bestselling international and regional writers, screenwriters, and industry experts, uniting global voices in crime fiction, mystery, and psychological suspense.

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Hotels & Hosppitality

146 UAE Nationals graduate from PureHealth’s Emirati Development Center Programme

  • The programme has trained over 315 PureHealth employees to date, including the third and largest cohort in 2025
  • This year’s graduating cohort reflects the programme’s expanding impact in developing healthcare leaders and PureHealth’s strategic investment in unlocking the full potential of Emirati talent

Abu Dhabi, UAE. 24 October 2025 — PureHealth, the largest healthcare group in the Middle East, has announced the graduation of 146 UAE Nationals including the third cohort of its Emirati Development Center (EDC) Leaders Programme. As one of the most comprehensive and inclusive Emirati development platforms in the UAE, EDC is shaping the next generation of local talent to lead the transformation of the healthcare sector with innovation and excellence.

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