SHENZHEN, China – October 1, 2025 – Global AI device ecosystem brand HONOR has officially inaugurated its ALPHA Global Flagship Store at Shenzhen Bay MixC, positioning the space as an “AI Smart Living Innovation Hub” — a destination where cutting-edge technology converges with cultural inspiration.

HONOR ALPHA PLAN in Action: From Vision to Reality

Following the announcement of the ALPHA PLAN at MWC Barcelona 2025, which underscored HONOR’s evolution from a smartphone manufacturer into a global AI device ecosystem leader, the opening of the Shenzhen Bay flagship marks a pivotal step in bringing this vision to life. The store embodies HONOR’s commitment to an open, collaborative, and value-sharing AI ecosystem.

Drawing inspiration from Shenzhen Bay’s distinctive landscape, the HONOR ALPHA Global Flagship Store presents an open and calming environment that seamlessly blends advanced technology with human-centric design. Every detail reflects HONOR’s philosophy of harmonizing innovation with culture.