Monthly Archives: September 2025

Business & Investments

Trophèe & Yazle MENA powered by Napptix partner to transform Gaming into the Future of Connected Retail Commerce & Brand Engagement

Dubai, UAE, September 2025: Yazle MENA powered by Napptix, today announced a strategic partnership with Trophèe, the fast-growing Game-Commerce company to unlock one of the region’s most exciting new opportunities at the intersection of advertising, gaming and digital commerce.

Saurabh Mehta

This alliance is set to transform how brands engage with millions of gamers across the GCC, by introducing seamless, commerce-driven experiences inside games—blending gaming entertainment with embedded shoppable moments that deliver measurable ROI & impact for advertisers and added value for players.

The GCC gaming market is projected to surpass $6 billion by 2027, with Saudi Arabia and the UAE leading the charge as global gaming hubs. With over 65% of the region’s population under 35 and among the highest smartphone penetration rates in the world, the opportunity for brands to build authentic, scalable connections with gaming audiences has never been greater.

Jamie Atherton, Managing Director of Yazle MENA

Jamie Atherton, Managing Director of Yazle MENA, said: “Yazle MENA’s leadership in Gaming media, regional network and brand partnerships coupled with Trophèe’s commerce-first gaming ecosystem, offers brands and agencies a new way to move beyond standard awareness metrics into performance-driven, shoppable advertising formats inside games.”

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Education

Canadian University Dubai students lead the way in tech research and innovation

Undergraduate engineers deliver advancements in robotics and data science

September 29,2025: Dubai, UAE: Canadian University Dubai (CUD) students, Karthika Manoj and Anthony Ibrahim, are demonstrating the power of undergraduate research in driving global innovation. Both emerging talents in the engineering domain, Karthika and Anthony have delivered pioneering projects in the fields of robotics and data science, proving how the next generation is leading in the advancement of technology.

Karthika worked with an existing simulator for the Unitree G1 U-6 humanoid robot

A standout student in the Computer and Networking Engineering program, Karthika has recently completed a three-week research traineeship in Germany with the Department of Automated and Autonomous Systems at the Technical University of Freiberg. During the hands-on project, Karthika worked with an existing simulator for the Unitree G1 U-6 humanoid robot, a platform with a human-like form factor used in scenarios where replicating human anatomy is important to accomplish specific tasks.

 Anthony’s research paper provides a comprehensive evaluation of techniques critical in fields like biomedical science

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Business & Investments

Abu Dhabi Maritime Academy to Host Quantum Maritime Conference, Shaping the Future of Global Shipping

Abu Dhabi, UAE – 29 September 2025: Abu Dhabi Maritime Academy (ADMA), the region’s leading academic institution for mariners and an integral part of AD Ports Group (ADX: ADPORTS), a leading facilitator of global trade, logistics, and industry, will host the Quantum Maritime Conference 2025 at the Academy’s campus in Mussafah – Abu Dhabi on October 8-9, 2025.

Organised in collaboration with Vernewell Group, a global leader in innovation strategy and deep technology solutions, this landmark event is dedicated to exploring the transformative potential of quantum technologies in the maritime sector.

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Business & Investments

Mashreq’s Global Climb2Change Initiative Takes on India’s Himalayan Trails to Combat Environmental Degradation

  • Mashreq launches its Climb2Change clean-up mission in India, targeting the Himalayan trails of Kheerganga and Hampta Pass.
  • Following impactful expeditions in Nepal, Pakistan, and Egypt that resulted in the clean-up of 6.8 tons of waste, this phase strengthens Mashreq’s global sustainability drive.
  • The mission focuses on waste removal, community engagement, and promoting responsible tourism in the fragile Himalayan ecosystem.
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Technologies

Yango Tech wins Entrepreneur Tech Innovation Award for ‘Best Tech Solution Provider’

Dubai, UAE, [29th September 2025]: Yango Tech, the unified ecosystem delivering advanced B2B technology solutions to local businesses, has been named Best Tech Solution Provider at the Entrepreneur Tech Innovation Awards 2025, which brought together leading figures from across the MENA region’s innovation and technology ecosystem.

Continue reading Yango Tech wins Entrepreneur Tech Innovation Award for ‘Best Tech Solution Provider’ →