AYS Developers hosted yet another groundbreaking masterclass in W Hotel, The Palm on 24th September 2025, following the record-breaking success of their May event, which earned a Guinness World Record for the Largest Real Estate Training in the World. As part of their ongoing commitment to giving back and empowering the community, AYS Developers organised this masterclass to equip real estate agents with the skills and tools needed for long-term success in the highly competitive luxury real estate Dubai market.

This latest program, AYS Lab, is the first hands-on master workshop for brokers in the MENA region. Participants worked directly in the room to create real sales plans, investor decks, objection-handling scripts, Excel-based investment models, and AI-assisted assets—guided step by step by the industry expert Dr. Nour ElSerougy, Regional Investment Architect.