Unilever Launches Its First Deodorant Stick Production in Saudi Arabia, Strengthening Kingdom’s Role as a Global Manufacturing Hub
Jeddah factory expansion unlocks capacity for 30 million deodorant units annually, with 85% allocated for global export, advancing Saudi Vision 2030 and the National Industrial Strategy
Saudi Arabia, Jeddah, 17th September 2025: Unilever today inaugurated its new deodorant production lines at its Binzagr Unilever Limited (BUL) factory in Jeddah. The inauguration was attended by H.E. Eng. Abdulaziz bin Majed Al-Ahmadi, Deputy Minister for Industrial Development at the Ministry of Industry and Mineral Resources, and several representatives from government and industry, including the Saudi Authority for Industrial Cities and Technology Zones (MODON), the Local Content and Government Procurement Authority, the Saudi Exports Development Authority, and the National Industrial Development Center (NIDC). This reflects the strategic importance of the project in supporting economic diversification and enhancing national industrial capabilities.
Continue reading Unilever Launches Its First Deodorant Stick Production in Saudi Arabia




