Zoho Launches Zia LLM, and Expands AI Suite with Agents and Studio Tools

Dubai – August 12, 2025: Zoho Corp., a leading global technology company, announced the launch of Zia LLM—the company’s proprietary large language model, a no-code agent builder, Zia Agent Studio, over 25 deployable Zia agents, and a Model Context Protocol (MCP) serverin the Middle East and North Africa (MENA) region to open up Zoho’s vast library of actions to third-party agents.

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Lilly’s Jaypirca (pirtobrutinib), the first and only approved non-covalent (reversible) BTK inhibitor, met its primary endpoint in a head-to-head Phase 3 trial versus Imbruvica (ibrutinib) in CLL/SLL

Pirtobrutinib met the primary endpoint of response rate non-inferiority, favoring pirtobrutinib with a nominal P-value for superiority < 0.05

Progression-free survival data was immature, but trending in favor of pirtobrutinib

BRUIN CLL-314 is the first-ever head-to-head Phase 3 study versus a covalent BTK inhibitor to include treatment-naïve patients

Abu Dhabi, United Arab Emirates. August12, 2025:Eli Lilly and Company (NYSE: LLY) today announced positive topline results from the Phase 3 BRUIN CLL-314 clinical trial of Jaypirca (pirtobrutinib), a non-covalent (reversible) Bruton’s tyrosine kinase (BTK) inhibitor, versus Imbruvica (ibrutinib), a covalent BTK inhibitor, in patients with chronic lymphocytic leukemia or small lymphocytic lymphoma (CLL/SLL). This study enrolled patients with treatment-naïve CLL/SLL and those who had been previously treated but were BTK inhibitor-naïve. The study met its primary endpoint of non-inferiority on overall response rate (ORR) as assessed by an independent review committee (IRC) in both the pre-treated and intent-to-treat populations. ORR favored pirtobrutinib with a nominal P-value for superiority(p <0.05). Progression free survival (PFS), a key secondary endpoint, was not yet mature at this analysis, but was trending in favor of pirtobrutinib. A formal PFS analysis testing for superiority is planned ata future analysis. No detriment was observed for overall survival (OS).

BRUIN CLL-314 is the first ever head-to-head trial versus ibrutinib in CLL to include treatment-naïve patients. This important subpopulation (n=225) had the longest follow-up and a particularly pronounced PFS effect size in favor of pirtobrutinib.

The overall safety profile of pirtobrutinib in BRUIN CLL-314 was similar to previously reported trials. Detailed results will be presented at a medical congress later in 2025.

Continue reading Lilly’s Jaypirca (pirtobrutinib), the first and only approved non-covalent (reversible) BTK inhibitor, met its primary endpoint in a head-to-head Phase 3 trial versus Imbruvica (ibrutinib) in CLL/SLL

Jumbo Electronics and Jio Haptik Join Forces to Redefine Customer Experience in the UAE with Agentic AI Solutions

The collaboration brings AI-powered voice and chat capabilities to UAE enterprises, enabling intelligent, multilingual, and always-on customer experiences in line with the UAE’s digital transformation agenda

Dubai, UAE, 12August2025: Jumbo Enterprise, the B2B arm of Jumbo Group and a leading IT solutions provider in the UAE, has announced a strategic partnership with Jio Haptik, a global leader in AI-powered customer experience solutions. The alliance aims to introduce next-generation Agentic AI solutions to enterprises across the GCC.

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Kissflow recognised as sample vendor for No-Code Platforms in 2025 Gartner® Hype Cycle™ for Enterprise Process Automation

August 2025, | DubaiKissflow, a leading AI powered low-code, no-code platform, has been recognized in the 2025 Gartner® Hype Cycle™ for Enterprise Process Automation.

Gartner’s Hype Cycle for Enterprise Process Automation, 2025, offers deep insight into the emerging technologies that will reshape business operations through automation, AI, and citizen development.

The research highlights four major innovation themes: Orchestration and Connectivity, Agentic Automation, Citizen Development, and Process Visibility.

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In collaboration with the Hamdan bin Mohammed bin Rashid Al Maktoum International Photography Award (HIPA)

Access Abilities Expo launches “Determination Without Limits”
The world’s first global photo contest documenting the achievements and challenges of People of Determination
Open to everyone , submissions accepted from August 11 to September 7

Dubai, United Arab Emirates, 11 August 2025

The organizing committee of the AccessAbilities Expo has announced the launch of the first-of-its-kind international photography competition titled “Determination Without Limits”, in collaboration with the Hamdan bin Mohammed bin Rashid Al Maktoum International Photography Award (HIPA).

Ali bin Thalith, Secretary General of the Hamdan bin Mohammed bin Rashid Al Maktoum International Photography Award

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